Trends and Insights

How Seismic's Interconnected Sales Enablement Platform Fosters Enterprise Success

Von James Brookes — Am 10. Dezember 2024

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The size of the sales enablement platform market is projected to be $3.6 billion by 2028, growing at a rate of 22% year over year.* That means many companies will look to invest in ecosystems that will increase their efficiency and productivity.

Historically, enablement technology was siloed and restricted to specific uses cases like content storage, learning, and analytics. In 2010, Seismic connected these various use cases. With Seismic, you could house marketing-approved content, teach sellers how to leverage that content, and analyze data about that content all in one centralized and intuitive environment.

Ever since, we’ve been shaping and defining the meaning of enablement. Now, with approximately 2,000 customers, 4 million users, and 1,500 employees, we are the world leader in enablement technology — and we’re just getting started.

Our evolution is driven by:

  • Investment
    In addition to attracting the right people, launching the right products, and adopting the right processes, we’re committed to building the right architecture that anticipates and adapts to modern innovations, such as artificial intelligence (AI). This is evident in our development of Seismic Aura and Aura Copilot as well as our connectivity to Microsoft Copilot, IBM’s WatsonX, and Salesforce Agentforce.
  • Scale
    We’ve been adopting a more API-first mindset, ensuring you can plug the Seismic platform into whichever tools you like so it works best for your specific use cases and workflows.
  • Extensibility
    We now have more than 400 APIs, 40 web hooks, 100 apps, and 150 integrations all based on our customers’ needs. You can even make your own app — and our customers have already created approximately 5,000 of those, which they use daily.
     

    Let’s zoom in and look at how we’re working to keep Seismic at the forefront of enablement’s evolution.

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