QAD selected Seismic’s Enablement Cloud to meet its growing needs, creating an integrated platform where content, learning, and analytics came together to support a high-performing sales team.
Seismic Content transformed how QAD’s team accessed and managed resources. With Seismic’s intuitive Page view, QAD reps could now visually navigate a centralized, up-to-date repository organized by category, making it easy to find materials for each stage of the sales process.
Beth emphasized the difference this made: “Now, everything is all in one place. We no longer have sellers wondering if they have the latest version of a document or spending valuable time searching for resources.”
This streamlined access enabled reps to work with confidence, eliminating the inefficiencies that had previously slowed them down. For training and onboarding, QAD implemented Seismic Learning to create a fully integrated experience that would accelerate new hire readiness and provide ongoing skill development.
Through a comprehensive 12-week onboarding program built within Seismic Learning, new reps can now access training resources, sales methodologies, and customer-facing content all in one place.
“Being able to display pages with both learning and content materials in a structured plan has truly streamlined ramp-up times for our new hires,” Beth added.
To further enhance engagement, QAD introduced Seismic’s Digital Sales Rooms (DSRs). This feature allowed QAD’s sales reps to compile all relevant content for a buyer in a single digital space, fostering a more personalized experience and allowing the sales team to maintain control over content versioning.
Beth highlighted how DSRs have elevated the customer experience: “Our buyers appreciate having all resources in one place, and it’s easy for us to keep it current. This way, the customer never has to dig through old emails to find something. We’ve even seen our reps compete to create the best Digital Sales Room, which has been fantastic for adoption.”
Seismic’s analytics brought QAD’s content strategy full circle, empowering the team with insights into buyer engagement and content effectiveness. By analyzing metrics on which resources were viewed, shared, and acted upon, QAD’s sales and marketing teams could refine their content strategies based on actual usage.
“We can now clearly identify which content is driving engagement and, conversely, which materials aren’t being used,” Beth explained. “This not only informs our sales approach but also sparks valuable conversations with marketing about creating content that truly meets our team’s needs.”
