Seismic Wins 2024 Aragon Research Innovation Award for Sales Enablement

I’m proud to share that Seismic has been named a winner of the 2024 Aragon Research Innovation Award for Sales Enablement. It’s our fifth time winning this award, which recognizes Seismic’s continued innovation in the enablement technology category. We believe this is a testament to our longstanding leadership and innovation in enablement, and we share this honor with our customers. Together with our customers and partners, we’re striving to shape the future of the enablement function.  

With AI, every aspect of how we work – how we collaborate, how we learn, and how we engage – fundamentally changes. Enablement, too, is getting transformed, and we here at Seismic are helping accelerate that transformation. 

It’s been a highly productive and innovative year, and I want to commend our Product and Research and Development team for all that we’ve accomplished in 2024. This year, we’ve advanced every aspect of the Seismic Enablement Cloud™ by launching over 300 features. And nearly half of those features come from the direct feedback of our amazing customers, whose achievements I want to highlight.  

This year, our customers have searched for and found information through Seismic over 44 million times. They’ve automated more than 16 million actions by harnessing Aura Copilot, our AI engine. They’ve also prepared effectively for client interactions by taking over 42 million lessons, and engaged with customers with personalized experiences across touchpoints over 80 million times. It’s safe to say they’ve been busy! 

We’ve been busy too. Let’s take a look back at a few of our innovations for the year. 

We’ve launched several enhancements centered on helping enablement practitioners work faster and more effectively in their roles. Enablers using Aura Copilot can now simplify their content, lesson, and playbook creation, as well as create and deploy role-based competency frameworks with Seismic Skills. We also launched Seismic Programs, the first command center for enablement practitioners to create, manage, measure, and optimize their enablement initiatives. 

We’ve rolled out several new capabilities for go-to-market (GTM) teams to drive better customer experiences and win and retain more business. We’ve expanded on the power of Seismic for Meetings, a tool that streamlines the entire meeting lifecycle, by applying generative AI for GTM teams to better prepare, present, and follow up on customer meetings. Teams can now better collaborate ahead of meetings while seamlessly creating goals and objectives, agendas, and personalized content and follow-ups. Sellers can now benefit from upgraded digital sales room (DSR) templates to engage buyers better. And lastly, they can leverage advancements in Aura Copilot for in-the-moment access to the insights and content they need to close deals. 

We thank Aragon Research for this award and are proud to be awarded for demonstrating a visionary use of technology to not only adapt as markets change, but to actively disrupt and inform how they evolve. 

This award follows Aragon Research releasing its Globe™ for Sales Enablement Platforms, 2024 and naming Seismic as Leader. Read the full report here. Aragon Research has also named Seismic a Leader in their Globe™ for Enterprise Coaching for 2025, which is available here. You can catch up on all of Seismic’s latest innovations in our Product Innovation Center.   

The identification of an Aragon Research award winner is not an endorsement by Aragon Research of any vendor, product, or service.