One Seismic

Spring 2022 Release: Enhancements to the Seismic Enablement Cloud™

Von Tony Smith — Am 31. Mai 2022

A little more than a month ago, we announced the Seismic Enablement Cloud™, a unified platform to help go-to-market (GTM) teams get enablement right. Today, we’re announcing several new capabilities and product enhancements that will help teams continue to grow and scale.

When we launched the Enablement Cloud, we understood that digital-first and hybrid sales were here to stay. And the numbers bear it out – McKinsey recently conducted a survey of 2,500 sales organizations which found that 90% of buyers are willing to spend more than $50,000 in a single remote or digital self-service model.

Fewer and fewer buyers are opting for in-person meetings. Sellers who can engage and build relationships with buyers in digital channels will be best positioned to win new business.

In order to effectively connect with this new generation of digital-first and hybrid buyers, organizations need technology that enables their sellers to engage buyers in an omnichannel landscape. The latest innovation and updates within the Seismic Enablement Cloud empower organizations to do just that.

Read on to learn more about the latest features and capabilities!

What's new and available today

As part of our Spring 2022 Release, there are several new features that are available today. These product enhancements provide sellers with new and updated capabilities that empower them to tailor their buyer engagement, data and analytics, and skills development.

Buyer Engagement

Email Blast enhancements

Email Blast empowers sellers to engage their buyers at scale. Our new Simple Email Editor helps sellers quickly build and personalize emails and provides marketers with more flexibility in the template formatting options. Now, sellers also have the ability to add inline images and gifs to every email, so they can stand out from the crowd and drive higher engagement.

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LiveSocial integration

Sellers need to use a variety of channels to engage buyers – social media is one of the most important. Updates to Seismic LiveSocial enable users to share content to Social, SMS, and other digital channels from a single location. Integrated reporting provides a holistic view of buyer engagement across channels, so you can make smarter, data-driven decisions and uncover more opportunities to engage.

Learning & Coaching

Automated coaching

Automated coaching supports managers by providing a real-time evaluation of practice sessions to sellers. This capability helps build high-performing teams through practice sessions that provide real-time feedback on filler word usage, keyword accuracy, speaking pace, and more.

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Enhanced data & analytics

The new training overview dashboard provides managers and enablement leaders with actionable insights on their teams' training performance such as overdue lessons, average scores, grading statistics, and responses to assessments. The dashboard allows them to quickly identify opportunities for further coaching and development and surfaces high performers.

Learning data via Snowflake

Combine data sources to gain deeper insights and a holistic view of your business. Enhancements to Seismic's Snowflake integration help teams achieve greater flexibility in aligning learning data to unique business goals with a direct import from Snowflake Data Marketplace into a dashboard of your choice.

Sales Content Management

Content notifications

Sellers have to keep track of a LOT of information, so we're making it easier for them to see when their favorite content is changed or when new content is added – at their preferred frequency and channel. They can select how frequently they wish to receive updates and where they'd like to receive notifications – on Slack, Teams, or within Seismic. Never miss an update to your pricing sheet or go-to one-pager again!

What's next?

We're excited to keep elevating the user experience for the Seismic Enablement Cloud. We believe that these product enhancements will continue to empower our customers to win and grow.

If you're interested in learning more about any of the capabilities that we announced today, please reach out to your account manager or get a demo.