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Scorpion is a digital marketing agency that empowers small and medium-sized businesses across industries like home services, healthcare, and legal to enhance their online presence. With over 500 employees, Scorpion has been at the forefront of customer-centric marketing. In 2021, the company sought to transform its sales enablement strategy, leveraging Seismic to streamline resources and better support its expanding sales team.
"Enablement is the backbone of a successful sales team. At Scorpion, it’s empowered our reps with the tools and training they need to perform confidently and consistently, driving both speed and success in every customer interaction.”
Chris Adams
Chief Sales Officer
"Seismic has empowered us to centralize and simplify, making our reps more effective and independent. It’s intuitive, flexible, and has made an enormous difference in our ability to support sales.”
Vanessa O’Donnell
Vice President of Sales Enablement
The Results
Since implementing Seismic, Scorpion has experienced significant improvements in its sales enablement processes. Seismic’s advanced search features and user-friendly design has contributed to increased content accessibility and engagement. With Seismic Learning serving as a centralized training platform, Scorpion simplified and standardized its onboarding, helping new hires to become proficient more quickly — decreasing their time to first sale by 58%.
“Seismic Learning has transformed our onboarding. New hires can learn at their own pace and gain confidence quickly,” Vanessa noted. This integration enabled Scorpion to administer and track certifications, creating a seamless experience that facilitated higher adoption and more independent learning.
The marketing, customer success, and product teams now operate in closer alignment with the sales team, ensuring consistent messaging across the organization. Vanessa expressed her satisfaction with this collaboration, saying, “It’s like Seismic has become a member of our team. Cross-functional alignment is smoother, and everyone is on the same page.”
Reflecting on the impact Seismic has had on the team, Vanessa stated, “Seismic has empowered us to centralize and simplify, making our reps more effective and independent. It’s intuitive, flexible, and has made an enormous difference in our ability to support sales.”
