Enablement, Trends & Insights
3 Mistakes to Avoid When Building an Enablement Strategy
Par Seismic — le 6 juin 2019
Loading component...
Enablement, Trends & Insights
Par Seismic — le 6 juin 2019
Tip: Engage Sales Upfront and Throughout the Process
Make sure you listen to sales' input and incorporate it into the overall strategy. Some ways to involve sales on a regular basis include selecting a champion and creating an advisory council.
Tip: Provide Ongoing Sales Support to Keep Enablement Top-of-Mind
Continually providing fresh and relevant assets and storing those assets in a single content repository is key to keeping your enablement strategy top-of-mind with sales reps.
Tip: Revisit Your Strategy Throughout the Year
Continually review your sales enablement strategy in the context of your user profiles to determine if you need to pivot with technology, training or education. Use your champion and advisory council as monitors of the strategy and its success over time.
Tip: Don't Underestimate the Value of Change Management and User Adoption
Remember that change is hard. When building your enablement strategy, put equal attention not only on implementing the strategy but also how you plan to communicate it and build buy-in with your audience.
Tip: Consider a Sales Enablement Solution and Integrate it with Your CRM
There are two key advantages to this approach. One, sales has access to content where they're already working and two, content can be predictively recommended based on the opportunity which provides easier access to the right content at the right time.
