Fall 2021 Release: Rewriting the rules of buyer engagement

Seismic is committed to helping our customers achieve better outcomes through smarter enablement. In our Fall 2021 release, we’ve announced several new capabilities that make it easier for sellers to deliver engaging digital experiences to their customers and prospects throughout their buyer journeys.

Sales has always been hard, but over the past eighteen months, it’s become even harder. Prospects increasingly rely on digital channels for information gathering, often from multiple sources. Sellers are interacting with customers almost exclusively via digital channels and it’s more important than ever to create meaningful interactions that add value to customers.

The modern buyer seeks information from a variety of sources. They engage across a variety of channels, including social media, email, phone, and even text. They browse websites, analyst reports, and review sites to research companies and their products, all before they ever interact with a salesperson. Today, buyers are nearly 50-60% through the buyer’s journey before they engage with a sales team.

Sellers need to engage effectively with customers across a variety of channels. Rather than acting as sellers, buyers need sales reps to act as trusted guides who work to understand their unique needs and add value at every touchpoint. That means understanding how and when to engage buyers with content experiences that result in deals won.

Let’s get down to the details!