Trends & Insights
Par James Brookes — le 10 décembre 2024
The size of the sales enablement platform market is projected to be $3.6 billion by 2028, growing at a rate of 22% year over year.* That means many companies will look to invest in ecosystems that will increase their efficiency and productivity.
Historically, enablement technology was siloed and restricted to specific uses cases like content storage, learning, and analytics. In 2010, Seismic connected these various use cases. With Seismic, you could house marketing-approved content, teach sellers how to leverage that content, and analyze data about that content all in one centralized and intuitive environment.
Ever since, we’ve been shaping and defining the meaning of enablement. Now, with approximately 2,000 customers, 4 million users, and 1,500 employees, we are the world leader in enablement technology — and we’re just getting started.
Our evolution is driven by:
Extensibility
We now have more than 400 APIs, 40 web hooks, 100 apps, and 150 integrations all based on our customers’ needs. You can even make your own app — and our customers have already created approximately 5,000 of those, which they use daily.
Let’s zoom in and look at how we’re working to keep Seismic at the forefront of enablement’s evolution.
Currently, we’re focusing on the following six pillars to keep Seismic ahead of the curve:
Our modernization efforts have already improved our user experience via a seamless, smarter, and more intuitive interface that simplifies your tasks and enhances productivity. Designed with your needs in mind, it effortlessly elevates your workflow, allowing you to focus on what matters most.
We’ve also created a developer portal, which allows you to effortlessly browse and discover all our developer experience capabilities. In it, you’ll find comprehensive guides and documentation to help you start working with Seismic APIs and components as quickly as possible.
Let’s now double-click on our commitment to extensibility. API extensibility means a system can be easily expanded or customized by connecting it to other software or adding new features using APIs, allowing an organization to adapt the system to their unique needs and integrate it seamlessly with their existing tools and workflows. This is invaluable for solving all-too-common problems that plague modern businesses, such as:
The broken handoff
Much is lost when a sales development team, responsible for prospecting and qualifying leads, passes the baton to the account team, who are responsible for managing the relationship with whoever’s been qualified. This disconnect leads to low lead-to-revenue conversions because the account team needs greater context, such as detailed customer profiles, lead information, and messaging to effectively prepare for customer interactions.
Using Seismic, a business can create tailored “sales packs” and “customer packs” to equip the account team with nearly all the context they require. This solution streamlines preparation and allows account reps to dedicate more time to high-value tasks.
A clunky ABM motion
Frequent interruptions, or “shoulder tapping,” of the enablement team for updates on key accounts often leads to inefficiencies, resulting in pipeline loss and stunted growth for those accounts. To address this, better alignment is needed, requiring clear, centralized data on existing installations, customer sentiment, pipeline status, and messaging to provide actionable insights.
Seismic addresses these challenges by enabling businesses to create comprehensive key-account playbooks supported by BI dashboards. These dashboards consolidate all critical information into one place, acting as a single source of truth for all stakeholders. By streamlining access to data and fostering alignment across teams, Seismic empowers organizations to manage key accounts more effectively and drive meaningful growth.
Seismic is committed to continuously modernizing and expanding our sales enablement platform to meet the evolving needs of our customers today and in the future. By embracing cutting-edge technologies like AI, enhancing integrations, and building scalable, cloud-native solutions, we ensure our tools remain flexible, intuitive, and impactful.
We invest heavily in innovation and customer feedback to deliver features that align with emerging trends, empower teams, and drive business growth. Seismic’s dedication to staying ahead of industry demands ensures our customers are always equipped to succeed in a rapidly changing landscape.
Want to learn more? Speak with our team today.
*Source: MarketsandMarkets, State of Sales Enablement 2024 Report
