Scales Automated Marketing Production and Elevates Client Communication
with
Matthew Eiselman, Director of Product Marketing
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GQG Partners is a global asset manager committed to delivering clear, timely, and data informed communications for institutional and intermediary clients. Director of Product Marketing Matthew Eiselman leads the firm’s Seismic program and brought nearly a decade of hands on automation experience to GQG’s transformation.
The Challenge
A growing firm constrained by manual processes and limited content infrastructure
When Matt joined GQG five years ago, the firm needed to scale its content engine and strengthen how it delivered information to clients and the field. Yet the tools in place created significant constraints. Materials were assembled manually, templates offered little flexibility, and commentary required extensive drafting from client and investment teams. The firm’s internal data was also not structured in a way that supported automation or repeatable production.
“We were hamstrung by what we were using,” Matt explained. “It worked, but there wasn’t a whole lot of customization we could do.”
Commentaries and fact sheets were updated by hand, and monthly and quarterly production cycles stretched over weeks. GQG also depended on an external vendor for client reporting, adding recurring cost and limiting control. As content volume continued to grow, it became clear the existing model would not scale.
