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Builds a Better Seller Experience
With Sara Rogers — Sr. Marketing Operations Manager
411
Sellers enabled with Seismic
41,000+
LiveSend links shared with customers
82%
Sellers accessing Seismic in Dynamics
The Challenge
The Marketing Operations team at Tyler Technologies supports their vertical marketing teams and sales organization. The sales organization provided feedback on several challenges they faced accessing and sharing customer-facing content. A lack of mobile content access, confidence in content freshness, and visibility into the content prospects engaged with. Additionally, sellers found it challenging to find the right information at the right time.
“I see Seismic as a true game changer and differentiator for us in the markets we serve.”
Sara Rogers
Sr. Marketing Operations Manager
The Solution
Tyler Technologies turned to Seismic to help the Marketing Operations team make data-driven decisions through content analytics, enable sellers to engage with their audiences at scale and increase efficiencies by leveraging key integrations (Microsoft Dynamics, Outlook, and SharePoint). To achieve these goals, they focused on four key areas:
- Improved accessibility to content through Seismic’s mobile and desktop applications.
- Increased content sharing flexibility by allowing sellers to share LiveSend content through Seismic, Outlook, or CRM. All while receiving content engagement alerts to help sellers better prepare for their next steps.
- Recommended content and insights in Microsoft Dynamics give sellers predictive content directly in their customer records.
- Optimized operationally with a SharePoint integration that ensures updated, marketing-approved, and relevant content is available in Seismic to share with clients and prospects.
The Results
Seismic helps Tyler Technologies sellers build better relationships and stronger partnerships with clients through Digital Sales Rooms, serving as a differentiator against competitors.
