One Seismic
How to Elevate Your Enablement Strategy with Seismic Programs
By James Brookes — On 26 November 2024
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One Seismic
By James Brookes — On 26 November 2024
Businesses that succeed maintain alignment and agility, especially when external conditions shift rapidly. However, they only achieve this with clear visibility into how they’re operating and performing — and attaining that is easier said than done. Business leaders need quick, actionable insights to assess team readiness, execution, and customer response, enabling timely adjustments that keep their goals on track.
Seismic Programs is an enablement strategy command center. It consolidates and structures data from all enablement activities, including those of specific teams and individuals, and it also captures content and training performance. These insights empower decision-makers to quickly intervene where necessary, ensuring optimal outcomes. Furthermore, having a unified platform that documents goals, actions, and results allows leaders to clearly demonstrate the direct impact of their enablement strategies on revenue.
Let’s take a look at how Seismic Programs works to accomplish all this.
Seismic Programs enables teams to create reusable templates from successful programs or start with built-in templates. To set up a program, you simply define the content, audience, and launch date; Seismic Programs will start collecting data immediately.
In the Analytics and Activities tabs, you gain insights into user engagement, including content views, page visits, and lesson completion rates. You can even assign follow-up tasks, automatically notifying the right individuals to investigate concerning trends and take action to turn them around.
Data is correlated across multiple variables, including the relationship between content views and LiveSends (content links that capture engagement data, including how long a recipient spent consuming the content, even down to an individual page). And Seismic Program’s interoperability with Seismic for Meetings adds even further insights into seller-buyer interactions, capturing the use of pre-determined keywords so you can see whether program messaging is being properly communicated in the field and if it’s resonating.
The Outcomes tab connects CRM data with program engagement to reveal revenue impacts. Leaders can see which programs influence win rates, identify top-performing reps, and adjust strategies accordingly. That way, they can make better, more data-driven decisions.
A program is defined as a set of activities and deliverables designed to achieve a specific business goal. Success begins with aligning on these goals and defining how your team can contribute effectively. The first step is to select training methods (like role plays or certifications) and assemble the necessary content. Using Seismic Pages, you can easily distribute these resources to sales reps and track content engagement in real time, rather than waiting months as is traditionally the case.
Seismic Programs provides early feedback, revealing if reps are engaging with content or if barriers exist, allowing for timely adjustments. Rather than merely checking if lessons were completed, Seismic Programs captures deeper insights, like if content was shared with buyers and how buyers interacted with it, giving a sense of the content’s impact on the deal’s progress.
If you add the power of Seismic for Meetings, you’ll gain even deeper insights into how well sales reps are applying learned skills in real-life scenarios, including objection handling and discovery skills.
Weeks or months into a campaign, Seismic Programs allows enablement leaders to evaluate pipeline health and sales velocity, showing the impact of their efforts. This data is also invaluable for refining future programs, ensuring continuous improvement based on what works and what doesn’t.
With Seismic Programs, the aim is to relieve the pressure on enablement teams by making it easy to prove the value of their initiatives. You can showcase the effectiveness of enablement efforts with clear metrics, demonstrating real business benefits to company leadership. For example, with metrics on improved lesson completion rates and reduced time-to-first-deal, enablers can illustrate the impact of onboarding and highlight cost savings for the business. By automating these measurements, Seismic Programs also eliminates the need for manual tracking and spreadsheets, freeing up time to refine your enablement strategy for maximum impact.
Ready to learn firsthand how Seismic Programs can elevate your enablement operations and team? Speak with our team today to get a personalized demo.
