NEW PRODUCT LAUNCH

Execute your next product launch with confidence

Plan, execute, and streamline every product launch with Seismic’s AI-powered enablement platform, ensuring customer-facing teams have the content, training, and guidance they need to be ready to sell confidently from day one.

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Trusted by approximately 2,000 organizations worldwide that elevate go-to-market enablement with Seismic

Expedia88%content engagement, up from 13%
Aerogen56%reduction in sales cycle length
Michelin75%increase in product launch content utilisation
OneSource Virtual34%increase in average deal size
Illumina6Xincrease in content usage (Opens in a new tab)
OfficeMax53%increase in seller effectiveness
Advantive80%of sellers hitting quota in first half of year (Opens in a new tab)
Scorpion58%decrease in time to first sale

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Orchestrate every launch flawlessly with effective product enablement

Prepare sellers for product launches by empowering them with access to up-to-date content, messaging, and training, so they’re ready to engage customers effectively.

See Seismic in Action

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Streamline the product launch process

Provide enablers with a structured way to design programmes that follow best practices and align product, marketing, and sales teams around strategy.

Deliver brand-compliant content

Equip your teams with the latest marketing-approved product launch content, so everyone stays aligned while executing the go-to-market strategy.

Prepare sellers better

Quickly train customer-facing teams with what’s new, how to talk about it, and what to share, while equipping them with content and engagement tools.

Gain visibility into product launch insights

Give enablers the insights they need to optimise product launch support and drive rep behaviour change, even in meetings.

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Centralise, deliver, and measure product launch content

Centralise and measure product content usage while delivering up-to-date launch materials from a single source, so reps always have the right messaging and resources to drive consistent conversations across every channel.

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Equip sellers with foundational and continuous learning

Give reps a one-stop-shop for what’s new and how to sell it — complete with trackable training and repeatable processes — so they’re confident, consistent, and customer-ready on day one.

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Track performance with programme intelligence

Seismic Programmes provides real-time visibility into what’s working and what’s not, so enablers can make quick, targeted adjustments to keep field team behaviour on track – and can demonstrate how their initiatives impact business outcomes.

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Have questions about Seismic or sales enablement? Get answers instantly.

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Power your product launch support with the Seismic Enablement Cloud^TM

Unify launch execution with Seismic’s AI-powered enablement platform — improve product launch effectiveness through connected content, training, and insights that integrate with the tools your teams already use.

Meet the Platform

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2,000+ customers

Launch with confidence using Seismic

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Learn more about successful product launches with Seismic

PODCAST

Unlocking Secrets for High-Stakes Product Launch Success with Salesforce’s Ashton Williams

Listen to the Podcast

DEMO VIDEO

Launch New Initiatives

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PRODUCT TOUR

Seismic Enablement Cloud Product Tour

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FAQs about product launch enablement

How does Seismic support product launches?

Seismic streamlines product launch planning and execution by equipping customer-facing teams with the content, messaging, and training they need at scale. It ensures everyone knows what’s new, how to talk about it, and which resources to use, improving product launch effectiveness across the organisation.

Why is enablement important for product launches?

A clear product enablement strategy ensures that you can design and optimise enablement initiatives that directly impact business success. This includes enablement programmes that align field behaviour to strategic objectives, programme collaboration tools that help teams work together efficiently, and programme intelligence that provides real-time visibility into what’s working and what’s not.

How does Seismic ensure sellers are ready for launch?

Seismic helps you prepare sellers for product launch by embedding training and guidance directly into their daily tools and workflows. Reps receive targeted content, messaging, and learning paths that build confidence and boost performance from launch day.

Can Seismic track the effectiveness of product launch content and training?

Yes! Seismic provides content performance insights, training engagement analytics, and insight into meeting behaviour, so you can see what’s being used, what’s resonating, and whether reps are on-message in buyer conversations. This helps you optimise your launch in real time to maximise impact.