How GTM Teams can Use AI to Drive Efficiency
By Rachel Saltsgaver — On 31 August 2023
It's hard to believe that artificial intelligence (AI) has been around for seven decades. Recently, the topic has exploded with the evolution of generative AI. Now, we're hearing more about the world of AI and what it means for the future of work on a daily basis.
But when it comes to understanding how AI works, knowing when to use it, and how to integrate AI into our existing workflows for better efficiency, it can be challenging. So, to dive into all things AI, we invited Dr. Lisa Palmer, Chief Strategist at Dr. Lisa AI for a thought-provoking conversation with Seismic's CMO, Paige O'Neill.
They explored the rise of AI, storeys from the field, and how go-to-market (GTM) teams can experiment with and leverage AI. They also polled webinar attendees, which included leaders in technology, healthcare, financial services, and more, to learn about their organizations' current status and future plans for AI.
Let's dive into some of the biggest takeaways!
Understanding the different types of AI
While everyone is using the term AI broadly, Dr. Lisa emphasised the importance of understanding the different types of AI that currently exist.
- General: Also known as strong AI, this is the hypothetical ability of an intelligent agent to understand or learn any intellectual task that a human can.
- Narrow: Weaker AI systems that operate within predefined boundaries and rely on algorithms, rules, or data to accomplish a task. This is what we have today.
- Generative: A subnet of AI that focuses on creating and generating new data. This includes things like predictive texting or types and is what we keep hearing about in the media today.
Between the various types of AI and the fact that more than 3,500 tools have been released so far this year, it's impossible to keep up. Thankfully Dr. Lisa provided actionable ideas and best practices for attendees.
