Trends & Insights
Seismic and Microsoft Copilot for Sales Integration: Enabling productivity where sellers work
By Rachel Saltsgaver — On 17 November 2023
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Trends & Insights
By Rachel Saltsgaver — On 17 November 2023
In today’s dynamic and fast-paced sales environment, organizations need to provide sellers with the tools that enable them to do their best work. However, studies show that workers waste, on average, 9% of their annual time at work switching from one application to another. This is especially prevalent when sellers have to jump from tool to tool before, during, and after meetings with buyers. With Seismic for Microsoft Copilot for Sales, organizations can streamline workflows and provide sellers with the contextual content they need right in the Microsoft tools they already use on a daily basis.
“Seismic does that with their integration with Microsoft Copilot for Sales. I can get the information that I need before I go meet a client right where I live, which is Microsoft Outlook. And then after the meeting, I can use the Copilot draft — again supported by the Seismic integration — to get the right actions summarized. Basically, my productivity just goes through the roof.”
-- by Madhan Arumugam Ramakrishnan (CVP, Microsoft Cloud for ISVs)
As the launch partner with Microsoft Copilot for Sales, Seismic helps sellers throughout the meeting experience to help drive deals and relationships forward. Within Microsoft for Sales Copilot, Seismic effortlessly equips sellers with meeting recaps, AI-powered email and content generation, and CRM automations. Organizations can use the Seismic for Microsoft Copilot for Sales integration to:
Provide meeting summaries: When a Teams meeting ends, Seismic generates a meeting summary.
Enablement content recommendations: Sellers receive AI-powered recommendations and insights on the best content to send to buyers in the post-meeting follow up.
Deliver training recommendations: Sellers also receive post-meeting recommendations on training courses on the features and capabilities that were mentioned during the meeting.
This partnership goes beyond enablement and equips sellers with real-time, actionable insights that elevate their preparation, personalization, and professionalism. Together, Seismic and Microsoft Copilot for Sales eliminates time-consuming tasks and empowers sellers to prioritize high-value activities, cultivate relationships, and close more deals. Interested in seeing it in action? Watch the video below!
Strategic partnerships are the backbone of a connected tech stack, and Seismic has been a proud partner of Microsoft since 2014. The integration with Microsoft for Sales Copilot, which launched last year, highlights our joint efforts to reshape enablement and streamline the seller experience.
“Microsoft has been one of our longstanding partners and we’ve always had close alignment across our product and go-to-market teams, so we’re thrilled to integrate with Microsoft Copilot for Sales.”
-- Hayden Stafford(President and Chief Revenue Officer, Seismic)
And now with the impact of generative AI, we’re excited to continue our collaboration and introduce innovative solutions that empower global sales teams. If you’re interested in learning more about how Seismic and Microsoft are a match made in heaven, check out this ebook.
Stay tuned for more to come in this dynamic space! If you’re a current Microsoft and Seismic customer, visit Seismic Exchange® to learn more about the integration and install the app. Or, if you’d like to see Seismic for yourself, request a demo here.
