Trends & Insights

Seismic and Microsoft Copilot for Sales Integration: Enabling productivity where sellers work

By Rachel Saltsgaver — On 17 November 2023

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This week’s Microsoft Ignite 2023 conference focused on how organizations can reimagine the way they work. Throughout the event, Microsoft featured strategic partner organizations that are helping drive the next wave of efficiency and innovation. Seismic is honored to be recognized during the keynote presentation which showcased our integral role in Microsoft’s AI strategy and our partnership with Microsoft Copilot for Sales.

 

Streamlining workflows for improved productivity

In today’s dynamic and fast-paced sales environment, organizations need to provide sellers with the tools that enable them to do their best work. However, studies show that workers waste, on average, 9% of their annual time at work switching from one application to another. This is especially prevalent when sellers have to jump from tool to tool before, during, and after meetings with buyers. With Seismic for Microsoft Copilot for Sales, organizations can streamline workflows and provide sellers with the contextual content they need right in the Microsoft tools they already use on a daily basis.

“Seismic does that with their integration with Microsoft Copilot for Sales. I can get the information that I need before I go meet a client right where I live, which is Microsoft Outlook. And then after the meeting, I can use the Copilot draft — again supported by the Seismic integration — to get the right actions summarized. Basically, my productivity just goes through the roof.”
-- by Madhan Arumugam Ramakrishnan (CVP, Microsoft Cloud for ISVs)

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