Trends & Insights

Own the Moment: AI-Powered Innovation in Seismic’s Spring/Summer 2025 Release

By Tony Smith — On 12 June 2025

In today's fast-paced market, every customer interaction is a chance to win — but only if your team is prepared. Seismic's Spring/Summer 2025 Release makes preparation faster, smarter, and more scalable by embedding AI-powered enablement everywhere your teams work. With new tools designed to reduce busy work and maximise seller impact, your revenue teams can confidently "own the moment" in every customer engagement.

AI Embedded Across the Workflow: Aura AI Updates

Seismic's AI assistant, Aura AI, now meets your teams wherever they work — across Microsoft Teams, Microsoft Copilot, Slack, and Salesforce Agentforce. This expansion brings trusted, AI-powered answers and content into the daily workflows of sellers, making critical information accessible in real time.

With Aura Chat, teams get a conversational AI experience that feels like collaborating with a knowledgeable colleague. Users can search, refine queries, and take action quickly, accelerating preparation and reducing time spent toggling between tools.

Product Screenshot: Aura AI in Salesforce Agentforce

Realistic Practise, Scalable Coaching: Role-Play Agent

The new Role-Play Agent revolutionises how sellers build conversational skills. Using generative AI, it simulates real customer dialogues based on trusted Seismic content and delivers instant feedback, scoring, and recommendations.

Reps can practise in a safe, scalable environment, gaining confidence and honing skills before critical meetings. For enablement and sales leaders, Role-Play Agent provides post-practise insights that spotlight knowledge gaps and coaching opportunities.

Product Screenshot: Role-Play Agent practice scenario interface — Product Screenshot: Role-Play Agent practise scenario interface

Smarter Meeting Preparation: Seismic for Meetings Templates

Preparation is critical, but time is limited. Seismic for Meetings templates allow enablement teams to create reusable, scenario-specific meeting frameworks. Sellers can instantly apply these templates to ensure every meeting starts with the right agenda, content, and notes — streamlining prep and promoting best practises.

Product Screenshot: Meeting template application workflow

Automate Customer Storytelling: Customer Storeys Orchestrator

Case studies and logo slides are essential for social proof, but they shouldn't consume hours of manual effort. The Customer Storeys Orchestrator automates this process, turning a once time-intensive task into a seamless, seconds-long workflow. This not only saves time but ensures consistent, high-quality materials for every customer interaction.

Product Screenshot: Customer Stories Orchestrator interface generating a case study — Product Screenshot: Customer Storeys Orchestrator interface generating a case study

Instant Insights for Enablement Teams: Self-Service Reports

Enablement leaders can now run one-off analyses, explore engagement data, and share insights without waiting on analysts. The Self-Service Reports feature democratises data access, enabling faster, smarter decision-making across initiatives.

Product Screenshot: Self-Service Reports dashboard

Why This Matters: Empowering Every Role to Own the Moment

Behind every successful customer conversation is a network of enablers, marketers, managers, and reps working together. This release addresses the universal challenge of limited time, providing AI-powered tools that streamline workflows, accelerate preparation, and drive consistent performance.

See how Seismic's latest innovations can help your team prepare, perform, and win. Explore the full Spring/Summer 2025 Release or get a demo today!