Rapid Growth Outpaced Enablement Infrastructure

Deliveroo is an award-winning delivery service changing the way people eat and shop by bringing the neighbourhood to your door. As the business continued to expand, the commercial organisation faced increasing complexity. Sales and account management teams needed to communicate a wide range of offerings to partners, but they lacked consistent tools and content. Content was scattered, systems were disconnected, and there was no clear way to measure whether enablement efforts were driving business outcomes. 

Matt Ring, Global Director of Commercial Operations, described the learning curve the company was going through. Sellers struggled to access the right resources, and the company couldn’t deliver programs at scale with the speed or consistency required. Clare Welchman, Head of Global Enablement, said, “We had a huge amount of content, but we weren’t cutting through. It was hard to show the value of what we were delivering.” 

With over 150 commercial initiatives launching each half year, the enablement team needed a centralized platform that could organize content, support learning, and provide visibility into performance.