Empowering Global Sales Teams

Brett Goodyear, VP of Sales for EMEA and APAC

LexisNexis is a global provider of legal, regulatory, and business information and analytics. As part of the RELX Group, the company serves professionals in law, government, corporate, and academic institutions, helping them make better decisions and drive results through trusted content and powerful technology. Global Nexis Solutions, a division within LexisNexis, specializes in delivering aggregated licensed and unlicensed news content, financial data, and business intelligence enhanced by AI.

The Challenge

“Life before Seismic was reps holding files in C drives, their heads, or multiple SharePoint locations. We couldn’t operate like that anymore.”

Brett Goodyear

VP of Sales for EMEA and APAC, LexisNexis

Inefficiency Standing in the Way of Growth

Global Nexis Solutions, a division of LexisNexis within the RELX Group, operates in a high-stakes, information-driven market where speed, consistency, and insight are essential. With a global sales team of just 150 people, including 50 to 60 across EMEA and APAC, they needed to excel in both performance and precision. However, their enablement infrastructure was fragmented and inefficient.

Sales content was spread across disconnected systems such as SharePoint, personal drives, and informal workarounds that varied from rep to rep. This disorganization made it difficult to maintain consistent messaging and slowed down sellers trying to access the right materials. As Brett Goodyear, VP of Sales for EMEA and APAC, recalled, “Life before Seismic was reps holding files in C drives, their heads, or multiple SharePoint locations. We couldn’t operate like that anymore.”

With increasing pressure to support a lean team across regions, and growing expectations tied to their expanding AI product offerings, Global Nexis Solutions needed a smarter and more scalable approach to sales enablement. They required a system that could align people, content, and technology across the business.

“Life before Seismic was reps holding files in C drives, their heads, or multiple SharePoint locations. We couldn’t operate like that anymore.”

Brett Goodyear

VP of Sales for EMEA and APAC, LexisNexis

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The Solution

“Speed to insight is everything. If we can get reps what they need faster, they’ll win more.”

Brett Goodyear

VP of Sales for EMEA and APAC, LexisNexis

Turning Enablement into a Strategic Advantage

Seismic became the foundation for Global Nexis Solutions’ enablement transformation. It offered a single, reliable destination where sellers could access sales content, product documentation, and training resources. By consolidating tools and standardizing processes across teams and geographies, Seismic helped streamline workflows and establish a consistent, professional customer-facing presence.

Goodyear explained, “Seismic is now our nerve center. It’s where marketing, L&D, and enablement come together to support our sellers.” This centralized approach created alignment across functions and regions while also giving sales leaders visibility into content usage and seller engagement. With that visibility, they could more easily identify gaps, provide effective coaching, and drive performance.

A key reason for the platform’s success was how adoption was driven internally. The team built a strong network of early adopters and internal champions who demonstrated best practices and encouraged usage across the organization. “We leaned on our power users. Adoption isn’t just about the tool. It’s about creating the right peer-to-peer ecosystem and getting behind it as a leader,” said Goodyear.

Seismic’s account and customer success teams played a pivotal role in helping Global Nexis Solutions scale the platform. Their support enabled the company to extend usage beyond the initial business unit and promote consistency throughout other parts of LexisNexis. With innovation continuing to evolve, Global Nexis Solutions is now preparing to leverage Seismic Aura along with its internal AI tools to increase efficiency and accelerate access to insights.

“Speed to insight is everything. If we can get reps what they need faster, they’ll win more.”

Brett Goodyear

VP of Sales for EMEA and APAC, LexisNexis

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The Results

“We need reps to be relevant. We need them to show up as advisors. Seismic helps them do that every single time.”

Brett Goodyear

VP of Sales for EMEA and APAC, LexisNexis

A Smarter, Faster, More Connected Sales Force

Seismic has delivered a transformational shift in how Global Nexis Solutions enables its global sales organization. Reps now have access to consistent, up-to-date content from one trusted location. This has eliminated confusion, ensured unified messaging, and improved speed to market. Training is more effective, onboarding is faster, and leaders now have better visibility into performance metrics that allow them to support sellers with timely, data-informed coaching.

Being able to see which reps are engaging with content and which ones are not has allowed sales leaders to provide more targeted support. According to Goodyear, this visibility has helped them scale quality and effectiveness across their team in a way that was previously out of reach.

Equally important, the company is now positioned to thrive in a market that increasingly values AI fluency. Their sellers are better equipped to talk about AI with customers and to use AI internally to drive productivity. “We need reps to be relevant,” Goodyear said. “We need them to show up as advisors. Seismic helps them do that every single time.”

What began as a solution to a content management problem has evolved into a strategic partnership. Seismic now supports enterprise-wide enablement, drives stronger collaboration between functions, and prepares Global Nexis Solutions for the future of selling. In a world where B2B buyers are harder to reach and less receptive to sales outreach, Seismic ensures that every seller remains empowered, aligned, and able to deliver real value.

“We need reps to be relevant. We need them to show up as advisors. Seismic helps them do that every single time.”

Brett Goodyear

VP of Sales for EMEA and APAC, LexisNexis