Provides automation for sales to quickly create personalised presentations
6,000
employees accessing a single platform
Challenge
Marketing was overwhelmed with custom content requests.
Solution
Sellers can create their own customised content with Seismic LiveDocs®.
Headquarters
Kansas City, MO
Industry
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Headquartered in Kansas City, MO with 6,000+ employees, Lockton is the world's largest privately owned, independent insurance brokerage firm.
The Challenge
Lockton maintains an extensive resource library to build PowerPoint decks. This includes 80 core slides and 800 tactical slides that are used to build strategic presentations for prospects. Creating the content for these slide decks was manual and time consuming. Lockton’s sales team would often reach out with requests for custom, personalised slides that overwhelmed the marketing team. Keeping up with these requests while ensuring the materials were compliant and on-brand became unmanageable.
