Salesloft is a revenue workflow platform that leverages the power of artificial intelligence and integrations across the GTM stack of their customers.
In late 2020, Salesloft implemented both Seismic and Lessonly (now Seismic Learning) to solve a few main challenges. They needed a way to consolidate and standardize resources, content, and onboarding to support their company growth, as well as a way to streamline new messaging and initiatives.
Three years later, Salesloft is more outcome-focused than ever. With four key business objectives – higher win rates at the enterprise level, larger land and expansion in the commercial space, more pipeline generated per seller, and reducing churn with a deeper focus on the customer post-sale – Salesloft needed a solution to help the Revenue Enablement team support their program and business goals.
“We are laser-focused on ensuring we are outcomes focused and not leading with feature/functionality when working with our prospects/customers,” explained Lindsay Wolff, Senior Manager of Revenue Enablement. The Revenue Enablement team rolled out their value-selling methodology, Salesloft Solutions, to their revenue team to help meet their business objectives. “It is one of the largest endeavors happening at the company level right now,” she continued.
“2023 is an important year for Salesloft to refine our ability to activate the organization to go to market quickly and maximize value to our prospects and existing customers. GTM and Revenue Enablement have been strategic drivers for this initiative to ensure our teams are telling the same story. The Seismic Enablement Cloud has allowed them to transition to value selling across the GTM organization,” said Steve Goldberg, CRO at Salesloft.
Salesloft needed to quickly ramp up their revenue organization on their new sales methodology to help their teams become effective faster in driving toward the objectives set for the overall revenue business.
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