Sellers spend 35% more time selling
Sheryl Repasky — Practice Development Manager
35%
more time selling in the field
15%
increase in productivity
78,000
days saved looking for content returned to the field
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Synchrony has 9,406 employees and is one of the largest issuers of store credit cards in the United States. We help consumers pay over time for important expenses, issue co-branded cards for small- and medium-sized business credit products, as well as offer consumer savings products through Synchrony Bank.
The challenge
Every rep in Synchrony’s sales force was spending at least a full day each week creating custom presentations. Using static data crippled productivity, as reports would often be outdated in just a few days. Sales needed a better way to ensure quick access to compliant and on-brand materials to focus more time on meeting with prospects.
The solution
Synchrony’s reps now easily generate and access sales materials on their iPads, using opportunity and contact records in Salesforce, to deliver personalized content to prospects every time.
"Seismic is a powerful tool to create value to my providers. Having current info and so many details help empower me to increase applications and usage."
Sheryl Repasky
Practice Development Manager
Results
Sales has increased its productivity to the equivalent of hiring 15% more reps, meaning 35% more time selling in the field.
