VSP Vision Care helps people see every possibility. For more than 65 years, their vision has been to provide access to affordable, high-quality eye care and eyewear that will help people bring their best vision to life. Within Vision Care, sales professionals focus on bringing access to world-class eye care and eyewear to their clients nationwide. Currently, they service tens of thousands of clients and over 80 million members, and that journey begins with the sales teams. The tools they need to describe their offerings to current and prospective clients are housed through a sales enablement platform called TheWell.

“Our sales teams are responsible for creating personalized client benefit plans, solutions, and support,” said Jill Kaplan, Senior Manager of B2B Communications and Sales Enablement. “TheWell was designed to serve up content for more than 500 users, enabling them with the tools and information they need to deliver outstanding service to our clients and brokers.”

Kaplan notes that before TheWell was powered by Seismic, the previous platform made it hard for salespeople to navigate and find information. It lacked dedicated news channels for sales teams and lacked capabilities to track how communications performed, and robust search features.  

VSP had plenty of content for sellers but struggled to get it in front of them. “We really needed a state-of-the-art cloud-based platform that would deliver an elevated user experience and allow our teams to not only find tools easily but also help them deliver elevated service to their clients,” explained Kaplan. VSP needed a new way to organize and activate content. In addition, they needed to give sellers a means to personalize client assets.