Enablement
What is Seismic Aura™
By Seismic On 16 June 2025
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Enablement
By Seismic On 16 June 2025
Discover how our AI engine, Seismic Aura, transforms enablement. From content discovery and creation to automation and personalized coaching, Aura powers intelligent solutions that boost efficiency and effectiveness across the platform.
Seismic Aura is an AI-powered engine that leverages conversational intelligence and generative AI for sales enablement enhancements. Aura assists in discovering, creating, and automating content while offering guidance on the next steps to take in various scenarios. Key use cases include intelligent content curation, smart search, AI-powered coaching, and meeting analysis. Aura supports operational efficiency, improves the buyer experience, and provides personalized insights. Customers’ data privacy is ensured as no AI-related information is shared with third parties. Overall, Seismic Aura drives business success by integrating AI into the entire go-to-market process.
At Seismic, we’ve always believed that artificial intelligence (AI) would transform how B2B companies go to market, making great strides in efficiency and effectiveness. This is especially true with the rise of generative AI.
Unlike traditional AI models, which rely on predefined rules to recognize patterns, generative AI is trained on large datasets to create new patterns on its own.
Traditional AI works well for solving problems if they fit within the limits of what it’s been programmed to handle. Generative AI, on the other hand, can generate entirely new content, making it more flexible and applicable.
Since 2015, Seismic has made progressive investments in AI, including generative AI for sales enablement, to evolve the capabilities that make us the global leader in enablement. The result is Aura, our AI engine that powers those capabilities.
Aura applies to four overarching enablement use cases:
Discovering content
Aura recommends content and provides answers based on context, intent, search history, and relevancy.
Creating content
Aura leverages generative AI to create content, including document descriptions, , training lessons, social posts, Digital Sales Rooms, and more.
Automating tasks
Aura dramatically simplifies and shortens manual processes. It can summarize recorded meetings and chats as well as streamline skills assessments, hasten translation and localization, automatically tag and classify content, and, in the near future, simulate role-playing scenarios.
Providing advice
Aura offers guidance on the best next steps in a variety of scenarios, from personalized sales training and coaching to improving analytics and insights.
Intelligent content curation in Seismic LiveSocial
Aura provides each rep with a personalized stream of recommended third-party content based on their specific interests and needs. Reps can draw from this feed to share the most resonant content with their prospects and clients.
Smart search in Seismic Search
Just-in-time answers using Seismic’s Generative Search
Aura provides reps with in-the-moment access to summarized answers and relevant sources all in one place. Responses are grounded in your business’s Seismic content and presented in natural language.
AI-powered coaching in Seismic Learning
Aura allows for auto-scoring, review, and analysis of recordings to help reps effectively practice content delivery and master concepts. They can take virtual coaching sessions that simulate real-life scenarios, such as practice phone and video calls. Aura measures the rep’s clarity, confidence, and credibility by recognizing their use (or non-use) of filler words, among other criteria, providing immediate feedback.
Analyzing and replicating successful meetings in Seismic for Meetings
Aura analyzes recorded meetings, providing transcripts, topics discussed, questions asked, and what next steps should be, allowing a rep to stay focused on their presentation and their buyer. This data also sheds light on whether the content presented was effective and whether training material was useful, revealing where improvements can be made for both.
Driving smarter strategies in Seismic Insights
Aura combs through hundreds of tables in seconds, providing answers in just a few clicks, and uncovering game-changing insights by answering questions asked in plain language.
94%of organizations that have implemented AI enablement tools say it boosted GTM efficiency.
Here’s just a handful of statistics illustrating the positive impact AI is having on businesses:
92% said it improved operational optimization
93% said it enhanced the buyer experience
91% said it increased agility/speed to market
94% said it boosted go-to-market efficiency.
AI could add up to $4.4 trillion in 63 select use cases annually
AI has the potential to automate 60% to 70% of employee work activities.
75% of B2B salespeople who exceeded quota globally use AI.
There’s a lot of concern surrounding AI usage and company privacy. Rest assured that Seismic strongly adheres to enterprise-grade security and ethical standards to keep your data private.
Here are the most frequently asked questions we receive regarding AI and our customers’ private data:
No. When we leverage models managed by third parties, we ensure that available privacy and safety settings are configured to limit the disclosure, storage, and use of your data for model training purposes.
No. Our AI models don’t access or consider any use of sensitive personal data. Seismic requires little personal information to function, typically limited to name, email address and IP address. Our customers control the content they upload into their Seismic tenants. Our terms of use explicitly prohibit sensitive personal information, such as financial or health data.
Seismic’s generative AI features are SOC2 Type II, ISO 27001, and ISO 27701 certified. Our products are tested and vetted by leading security tools and penetration testing against Open Web Application Security project standards and the MITRE ATLAS penetration testing.
No. However, the feedback users provide on the accuracy/effectiveness of an AI-based feature may be used to improve our existing models and/or inform future product development.
Yes. An AI icon informs users when they’re engaged with generative AI technology on our platform.
Our generative AI features are opt-in by default.
Seismic respects your established content permissions. Your users will only receive insights and answers derived from content they have the right to access, ensuring your sensitive information remains protected.
No. While some AI features may benefit from integration into your CRM and other systems, that will be called out during the opt-in and activation processes and are at your discretion to enable. Please note that you may interact with the AI features of parties you have separate relationships with, such as Microsoft 365 Copilot, while using Seismic.
Seismic stores AI-related data in our cloud infrastructure for the duration of a customer’s contract with us. Data is deleted upon termination of that contract.
To learn more about Seismic’s security and data privacy standards, please visit our trust page and read our privacy policy.
If the Seismic platform were an airplane, Aura would be the engine and Aura Copilot would be sitting next to you in the cockpit. While you focus on your business goals and destination, Aura Copilot handles your requests, answers questions, and takes care of the behind-the-scenes tasks.
Need an answer to a customer’s question right away? Aura Copilot scours all your Seismic content for an immediate response. Have to build a training lesson about a new product? Just ask Aura Copilot. Want to know who in your org has access to certain documents? Aura Copilot will tell you. Need a summary of a lengthy document? Just click a button to generate it. The possibilities are endless.
And since Aura Copilot is rooted in your company’s specific content and data, it’s able to deliver answers and insights that aren’t only tailored to your business but will evolve with it. This sets Aura Copilot apart from so many off-the-shelf AI tools on the market.
To learn more about Aura Copilot, check out our explainer.
Generative AI is a transformative force with seemingly endless potential. Countless businesses are trying to understand how it can reshape their industries and how it can be harnessed to improve their enablement efforts.
Aura is proof that Seismic has the vision, know-how, and capabilities to guide businesses on their transformation to unprecedented enablement efficiency and effectiveness.
To learn more about how AI will impact all aspects of the GTM process, check out our resources about the era of ai-guided selling.
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