REPORT

The State of Revenue Enablement 2026
AI is everywhere. Strategy isn’t. See where revenue teams are falling behind.
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Front cover and inside page of 'The State of Revenue Enablement' report by LXA, showcasing charts and insights on technology maturity.

About this Report

Revenue enablement is now business-critical, but most organisations are still playing catch-up.

We surveyed 200+ senior leaders across Europe in partnership with LXA and discovered a growing gap: AI investments are outpacing the actual strategy and skills behind them.

The result? More tools, more complexity, and missed opportunities to drive real revenue impact.

To see where your team stands and how leading organisations are closing the gap, download the State of Revenue Enablement 2026.

What you’ll learn

  • The six priorities revenue leaders must act on to drive impact in 2026
  • Where revenue enablement maturity breaks down and why technology is outpacing strategy
  • How AI is reshaping revenue teams and what's holding adoption back
  • What's changing in buyer behaviour, from fewer interactions to more complex deals

Download the Report