Trends & Insights

How Seismic's Interconnected Sales Enablement Platform Fosters Enterprise Success

By James Brookes — On December 10, 2024

The size of the sales enablement platform market is projected to be $3.6 billion by 2028, growing at a rate of 22% year over year.* That means many companies will look to invest in ecosystems that will increase their efficiency and productivity.

Historically, enablement technology was siloed and restricted to specific uses cases like content storage, learning, and analytics. In 2010, Seismic connected these various use cases. With Seismic, you could house marketing-approved content, teach sellers how to leverage that content, and analyze data about that content all in one centralized and intuitive environment.

Ever since, we’ve been shaping and defining the meaning of enablement. Now, with approximately 2,000 customers, 4 million users, and 1,500 employees, we are the world leader in enablement technology — and we’re just getting started.

Our evolution is driven by:

Investment
In addition to attracting the right people, launching the right products, and adopting the right processes, we’re committed to building the right architecture that anticipates and adapts to modern innovations, such as artificial intelligence (AI). This is evident in our development of Seismic Aura and Aura Copilot as well as our connectivity to Microsoft Copilot, IBM’s WatsonX, and Salesforce Agentforce.
Scale
We’ve been adopting a more API-first mindset, ensuring you can plug the Seismic platform into whichever tools you like so it works best for your specific use cases and workflows.
Extensibility
We now have more than 400 APIs, 40 web hooks, 100 apps, and 150 integrations all based on our customers’ needs. You can even make your own app — and our customers have already created approximately 5,000 of those, which they use daily.

Let’s zoom in and look at how we’re working to keep Seismic at the forefront of enablement’s evolution.

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Core areas of modernization

Currently, we’re focusing on the following six pillars to keep Seismic ahead of the curve:

Cloud nativity
Seismic was built in the cloud and for the cloud, so we continue to leverage the agility and flexibility that the cloud natively offers. We’re also cloud agnostic, so you can benefit from our platform regardless of who your cloud provider is. Want to switch providers? You can still use Seismic.
Separation of compute and storage
By keeping the storage of data separate from computing processes, you can add more power for processing or more space for data without wasting resources. This setup is more cost-efficient, reliable, and flexible, ensuring your data is safe and your system runs smoothly even under shifting demands.
Integrations and partnerships
We have more than 150 integrations with key technology and strategic partners. These relationships help us build upon use cases and produce new, more innovative products for our customers.
Ingestion of modern data sources
No matter where your data is kept, the Seismic platform can ingest it, creating unity across your tech stack. This capability ensures you can harness real-time, high-volume, and varied data to drive insights and actions.
Integrated data management and scalable analytics
Seismic centralizes the data from several use cases and databases. Everything from content to learning to meeting data can be analyzed and reported on using out-of-the box, customizable dashboards. Combining data from various sources into a unified system for seamless access and management enables our customers to maintain data consistency and extract insights at any scale, supporting informed decision-making.
Data privacy and security management
Security, data privacy, and regulatory compliance are all integral aspects of our platform. As threats evolve, so do our security initiatives. This is especially true regarding AI. We comply with GDPR and various localization requirements, encrypt data at rest and in transit, and adhere to leading standards like SOC 2. These measures build trust and ensure data integrity while supporting AI initiatives.

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Product modernizations

Our modernization efforts have already improved our user experience via a seamless, smarter, and more intuitive interface that simplifies your tasks and enhances productivity. Designed with your needs in mind, it effortlessly elevates your workflow, allowing you to focus on what matters most.

We’ve also created a developer portal, which allows you to effortlessly browse and discover all our developer experience capabilities. In it, you’ll find comprehensive guides and documentation to help you start working with Seismic APIs and components as quickly as possible.

API extensibility use cases

Let’s now double-click on our commitment to extensibility. API extensibility means a system can be easily expanded or customized by connecting it to other software or adding new features using APIs, allowing an organization to adapt the system to their unique needs and integrate it seamlessly with their existing tools and workflows. This is invaluable for solving all-too-common problems that plague modern businesses, such as:

The broken handoff
Much is lost when a sales development team, responsible for prospecting and qualifying leads, passes the baton to the account team, who are responsible for managing the relationship with whoever’s been qualified. This disconnect leads to low lead-to-revenue conversions because the account team needs greater context, such as detailed customer profiles, lead information, and messaging to effectively prepare for customer interactions.
Using Seismic, a business can create tailored “sales packs” and “customer packs” to equip the account team with nearly all the context they require. This solution streamlines preparation and allows account reps to dedicate more time to high-value tasks.
A clunky ABM motion
Frequent interruptions, or “shoulder tapping,” of the enablement team for updates on key accounts often leads to inefficiencies, resulting in pipeline loss and stunted growth for those accounts. To address this, better alignment is needed, requiring clear, centralized data on existing installations, customer sentiment, pipeline status, and messaging to provide actionable insights.

Seismic addresses these challenges by enabling businesses to create comprehensive key-account playbooks supported by BI dashboards. These dashboards consolidate all critical information into one place, acting as a single source of truth for all stakeholders. By streamlining access to data and fostering alignment across teams, Seismic empowers organizations to manage key accounts more effectively and drive meaningful growth.
There’s so much more to come
Seismic is committed to continuously modernizing and expanding our sales enablement platform to meet the evolving needs of our customers today and in the future. By embracing cutting-edge technologies like AI, enhancing integrations, and building scalable, cloud-native solutions, we ensure our tools remain flexible, intuitive, and impactful.
We invest heavily in innovation and customer feedback to deliver features that align with emerging trends, empower teams, and drive business growth. Seismic’s dedication to staying ahead of industry demands ensures our customers are always equipped to succeed in a rapidly changing landscape.
Want to learn more? Speak with our team today.
*Source: MarketsandMarkets, State of Sales Enablement 2024 Report

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Core areas of modernization

Currently, we’re focusing on the following six pillars to keep Seismic ahead of the curve:

Cloud nativity
Seismic was built in the cloud and for the cloud, so we continue to leverage the agility and flexibility that the cloud natively offers. We’re also cloud agnostic, so you can benefit from our platform regardless of who your cloud provider is. Want to switch providers? You can still use Seismic.

Separation of compute and storage
By keeping the storage of data separate from computing processes, you can add more power for processing or more space for data without wasting resources. This setup is more cost-efficient, reliable, and flexible, ensuring your data is safe and your system runs smoothly even under shifting demands.

Integrations and partnerships
We have more than 150 integrations with key technology and strategic partners. These relationships help us build upon use cases and produce new, more innovative products for our customers.

Ingestion of modern data sources
No matter where your data is kept, the Seismic platform can ingest it, creating unity across your tech stack. This capability ensures you can harness real-time, high-volume, and varied data to drive insights and actions.

Integrated data management and scalable analytics
Seismic centralizes the data from several use cases and databases. Everything from content to learning to meeting data can be analyzed and reported on using out-of-the box, customizable dashboards. Combining data from various sources into a unified system for seamless access and management enables our customers to maintain data consistency and extract insights at any scale, supporting informed decision-making.

Data privacy and security management
Security, data privacy, and regulatory compliance are all integral aspects of our platform. As threats evolve, so do our security initiatives. This is especially true regarding AI. We comply with GDPR and various localization requirements, encrypt data at rest and in transit, and adhere to leading standards like SOC 2. These measures build trust and ensure data integrity while supporting AI initiatives.

Product modernizations

API extensibility use cases

The broken handoff
Much is lost when a sales development team, responsible for prospecting and qualifying leads, passes the baton to the account team, who are responsible for managing the relationship with whoever’s been qualified. This disconnect leads to low lead-to-revenue conversions because the account team needs greater context, such as detailed customer profiles, lead information, and messaging to effectively prepare for customer interactions.

Using Seismic, a business can create tailored “sales packs” and “customer packs” to equip the account team with nearly all the context they require. This solution streamlines preparation and allows account reps to dedicate more time to high-value tasks.

A clunky ABM motion
Frequent interruptions, or “shoulder tapping,” of the enablement team for updates on key accounts often leads to inefficiencies, resulting in pipeline loss and stunted growth for those accounts. To address this, better alignment is needed, requiring clear, centralized data on existing installations, customer sentiment, pipeline status, and messaging to provide actionable insights.

Seismic addresses these challenges by enabling businesses to create comprehensive key-account playbooks supported by BI dashboards. These dashboards consolidate all critical information into one place, acting as a single source of truth for all stakeholders. By streamlining access to data and fostering alignment across teams, Seismic empowers organizations to manage key accounts more effectively and drive meaningful growth.

There’s so much more to come

Seismic is committed to continuously modernizing and expanding our sales enablement platform to meet the evolving needs of our customers today and in the future. By embracing cutting-edge technologies like AI, enhancing integrations, and building scalable, cloud-native solutions, we ensure our tools remain flexible, intuitive, and impactful.

We invest heavily in innovation and customer feedback to deliver features that align with emerging trends, empower teams, and drive business growth. Seismic’s dedication to staying ahead of industry demands ensures our customers are always equipped to succeed in a rapidly changing landscape.

Want to learn more? Speak with our team today.
*Source: MarketsandMarkets, State of Sales Enablement 2024 Report