Enablement
Glossary
We know the enablement industry can be confusing to navigate. Consult this glossary of commonly used enablement terms to avoid any head-scratching moments.
AI sales assistant
An AI sales assistant improves the sales process by automating tasks and streamlining workflows.
AI-guided selling
AI-guided selling combines human intelligence and machine learning to assist sellers.
AI-powered enablement
AI-powered enablement combines sales enablement tools with the power of AI and machine learning.
Buyer engagement
Buyer engagement is the pattern of interactions between prospects and customer-facing teams.
Client engagement
Client engagement cultivates impactful connections with prospects and customer-facing teams.
Consultative selling
Consultative selling is a technique that encourages sellers to develop trust and provide advice.
Content analytics
Content analytics provide insights on how and when content is shared and consumed.
Content audit
A content audit analyzes existing content to determine freshness and relevance.
Content automation
Content automation eliminates manual tasks to help sellers quickly and easily create content.
Content management
Sales content management helps teams find, personalize, and share the right content.
Content personalization
Content personalization ensures content is relevant and unique to each buyer.
Conversational intelligence
Conversation intelligence tracks and reviews customer interactions.
Customer service training
Customer service training provides agents with knowledge, skills, and competencies for their role.
Democratized learning
Democratize learning includes training and knowledge shared with peers and teammates.
Digital sales room
A digital sales room is a centralized location where sales reps and buyers can collaborate.
Enablement cloud
An enablement cloud is a unified platform that enables teams, engages buyers, and drives growth.
Generation enablement
Generation Enablement empowers GTM teams to break down silos, maximize engagement, and perform at their best.
Generative artificial intelligence (AI)
Generative artificial intelligence (AI)
Go-to-market
GTM is the process it takes to bring a product or service to market.
Knowledge management
Knowledge management harnesses, categorizes, and shares important workplace info.
Microlearning
Microlearning delivers training content in a small, short-term format.
NPS (net promoter score)
NPS tracks customer loyalty based on how likely they are to recommend your company to others.
Omnichannel
Omnichannel includes the various digital channels buyers use to engage with a company.
Onboarding
Onboarding provides new hires with the training and knowledge they need for their role.
Online training
Online training enables companies to deliver skills, product, and other company-specific training over the internet.
Peer-to-peer learning
Peer-to-peer learning allows teammates and colleagues to provide training across an organization.
Pitch deck
A pitch deck introduces buyers to your businesses’ products and services.
Pitch deck generator
A pitch deck generator allows sellers to create personalized presentations for buyers easily.
Reskilling
Reskilling is the process of training current employees on new skills so they can perform a different job.
Revenue enablement
Revenue enablement unites all revenue driving teams to ensure consistent and personalized experiences.
Sales acceleration
Sales acceleration uses content, analytics, and resources to deliver meaningful buyer engagements.
Sales asset management
Sales asset management ensures teams can create, store, manage, and analyze content in one location.
Sales coaching
Sales coaching empowers sellers through continuous practice, guidance, and feedback.
Sales coaching software
Sales coaching software enables teams to assess skills and deliver personalized feedback online.
Sales collateral
Sales collateral includes sales and marketing materials that sellers use during the buying process.
Sales efficiency
Sales efficiency measures the speed of your sales team during a specific time frame.
Sales enablement
Sales enablement provides sellers with the resources, info, and tools they need to sell effectively.
Sales enablement platform
Sales enablement software reduces the workload of sales and customer service teams.
Sales enablement strategy
A sales enablement strategy is the plan to train and coach sales teams and give them the tools and content they need to advance deals.
Sales kickoff
SKOs are events that define the go-to-market strategy and motivate teams ahead of a new fiscal year.
Sales onboarding
Sales onboarding includes tasks that get new sellers up-to-speed and hitting performance goals as soon as possible.
Sales operations
Sales operations support the greater sales team so they can successfully drive revenue.
Sales pitch
A sales pitch highlights the benefits and features of a product or service.
Sales playbook
A sales playbook includes everything a seller needs to go to market effectively.
Sales readiness
Sales readiness equips sellers with the knowledge and skills needed to engage with buyers during the sales process.
Sales tools
Sales tools support top-level strategy and everyday tasks for sales teams.
Service culture
Service culture is when agents are encouraged to go above and beyond to ensure customers are delighted.
Social selling
Social selling leverages social media activity as a central part of the sales process.
Soft skills
Soft skills include personal traits and attributes that enable a person to work well with others.
Training
Training provides the knowledge and skills that employees need to perform their jobs effectively.
Upskilling
Upskilling improves or elevates existing skills to the next level.
Virtual selling
Virtual selling takes place when sellers engage with buyers remotely through online channels.