Trends & Insights

How AI Agents Are Rewriting the Seller’s Day

By Emily Gimpel — On October 23, 2025

Sales has always been about preparation, connection, and timing — but in today's complex, fast-moving environment, sellers are under pressure to do more than ever before. The difference between a good day and a great one often comes down to how effectively they can find answers, tailor content, and follow up on opportunities.

That's where AI is making its mark. Not by replacing the human touch that defines great selling, but by empowering sellers to focus on what matters most — the customer. As Seismic's Chief Product Officer, Krish Mantripragada explained at SHIFT 2025, "AI is fundamentally changing how customer-facing teams work — helping them achieve new levels of productivity, efficiency, and effectiveness."

Through Aura AI, Seismic is redefining the seller's experience with a new generation of AI-powered agents that streamline every stage of the day. Here's what that transformation looks like in action.

Starting the Day with Confidence: Preparation and Context

Before a single email is sent or a meeting begins, sellers spend hours searching for the right content or updating decks — time that could be spent engaging customers.

The Aura Chat Agent changes that dynamic by eliminating friction in how sellers find and use information. As Seismic's conversational AI, it helps sellers find content, answer questions, research accounts, learn, create, and take action. It's like having a personal enablement partner at your fingertips, ensuring every seller starts the day focused and ready to do more of what matters, such as engage clients more effectively and build great relationships.

Meanwhile, the Aura Presentation Agent helps sellers move from idea to impact faster by automatically assembling compliant, on-brand decks using trusted Seismic content. It pulls the right materials together based on context and data, so sellers can walk into meetings confident that every slide is accurate, relevant, and on message.

"Imagine if every seller could have an agent that builds the perfect deck in minutes — on-brand, compliant, and personalized. That's the world we're creating." said Krish Mantripragada.

This shift is already redefining how top-performing sellers work — from preparation to follow-up — as explored in A Day in the Life of an AI-Guided Seller.

In the Moment: Coaching and Performance that Scales

Once a seller's day starts, they need to prepare for crucial conversations, refine messaging, or review performance — tasks that traditionally required one-on-one coaching or manual analysis.

The Aura Role Play Agent lets sellers practise their pitch and sharpen communication skills through simulated scenarios that provide real-time feedback. Sellers no longer need to wait for a scheduled coaching session to improve their confidence, clarity, and message alignment.

The Aura Analytics Agent answers reporting and performance questions using Seismic's self-service reports. Whether a manager wants to understand training adoption or a rep wants to measure content usage, they both have clear, immediate access to the data they need.

Together, these agents turn coaching from a reactive process into an always-on driver of growth, helping sellers perform better while giving managers the insights they need to guide effectively.

Closing the Loop: Follow-ups that Keep Deals Moving

For many sellers, the hardest part of the day isn't the meeting — it's what happens after. Following up, tracking next steps, and personalising outreach takes time that can easily stretch into hours.

The Aura Follow-up Agent simplifies that process by automatically generating meeting summaries, extracting action items, and organising follow-ups. Instead of spending the evening sorting through notes, sellers can send tailored recaps that move deals forward faster.

And with insights surfaced through the Aura Analytics Agent, those follow-ups can be refined over time — helping teams learn what resonates most with buyers.

A Smarter Rhythm for Every Seller

Across every moment of the day, these AI-powered agents are rewriting how sellers work — not by adding more tools, but by embedding intelligence directly into their flow of work. Sellers move from searching to selling, from reviewing to refining, and from following up to following through.

As Krish Mantripragada put it, "We're making Aura omnipresent, everywhere across Seismic, and making it contextually aware, so that every step along the way you have Aura guiding you."

With smarter preparation, stronger coaching, and more proactive content delivery, Seismic is enabling teams to move faster and perform better.

Let's Talk About What's Next

If you'd like to explore how Seismic can help your teams work smarter with AI, get in touch — we'd love to show you how Aura AI is helping sellers move faster and perform better.