ai-enablement, Trends & Insights

Seismic named a Leader in the 2025 IDC MarketScape for Revenue Enablement Platforms

By John Rivers — On November 17, 2025

Modern buyers have more information at their fingertips and higher expectations than ever before. They expect every interaction with sellers to be consistent, personalized, and relevant to their needs. Yet many organizations are struggling to meet these expectations, bogged down by disconnected tools and siloed go-to-market (GTM) teams.

As the pace of innovation accelerates, the need for a unified approach to revenue growth has never been clearer. It's why revenue enablement platforms have become critical in empowering GTM teams with the knowledge, content, and insights they need to maximize every buyer interaction.

The IDC MarketScape: Revenue Enablement Platforms 2025 Vendor Assessment assesses how technology providers are helping businesses meet this challenge. It evaluates the strategies and innovations that enable businesses to connect teams, harness AI, and deliver more consistent, personalized buyer experiences.

Why Seismic has been named a Leader

The IDC Marketscape named Seismic a Leader in revenue enablement platforms for 2025.

According to the IDC MarketScape, Seismic was recognized for the following strengths:

  • Seamless integration. Seismic integrates out of the box with platforms such as Salesforce, Microsoft, and Salesloft. Seismic enables organizations to build custom integrations using open APIs so companies can adapt Seismic to their unique operational needs.
  • Ongoing innovation. Seismic consistently delivers ongoing innovation through frequent updates powered by advanced AI, and a modern approach to enablement. Seismic's innovation strategy is grounded in keeping customers ahead of revenue and enablement trends.

By uniting content, learning, engagement, and analytics in one connected ecosystem, Seismic empowers organizations to deliver more meaningful buyer experiences and drive measurable growth.

IDC MarketScape's perspective on the enablement landscape

The IDC Marketscape offers a clear view of where revenue enablement is heading. The report notes, "As we look toward the future of revenue enablement software, agentic artificial intelligence (AI) emerges as the most impactful force reshaping how revenue teams operate, learn, and engage buyers. Agentic AI systems can autonomously perceive, decide, and act in pursuit of goals, dramatically impacting things like onboarding times, content creation, and coaching."

See what's shaping the next era of enablement

The enablement landscape is evolving faster than ever, fueled by rapid innovation, data-driven strategies, and shifting customer expectations. The IDC MarketScape: Revenue Enablement Platforms 2025 captures this momentum — offering insights into how vendors are transforming enablement amid rapid change.

Discover IDC MarketScape's full analysis of Seismic and see why Seismic's been named a Leader in revenue enablement platforms.

Explore the excerpt on 2025 IDC MarketScape for Revenue Enablement Platforms.