Seismic content automation saved Illumina's sellers 6,650+ hours
Susan Felke — Associate Director, Commercial Enablement
3x
Increase in content platform usage compared to previous
6x
Increase in use of marketing content used by Sales
12
Content repositories consolidated with Seismic
Challenge
Sellers were unable to find relevant content to engage every audience.
Solution
Sales activities triple through streamlined content discovery.
Headquarters
San Diego, CA
Industry
Insurance - Health
Integrations
SAP PLM, Box and Salesforce
Share
Illumina has 7,275 employees and our goal is to apply innovative technologies and revolutionary assays to the analysis of genetic variation and function, making studies possible that were not even imaginable just a few years ago. These studies will help make the realization of personalized medicine possible.
The Challenge
How to empower sales with targeted customers content quickly
Illumina provides a wide variety of complex genetic testing to a number of life science and government verticals, so getting the message right for each audience is of paramount importance. Their sales team was struggling to find the most relevant and up-to-date messaging and content for every product, market, and sales stage. On top of this, the sales team had to navigate dozens of content repositories to find this content, making the use of marketing content much more difficult.
