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Maximizes content ROI
Ambre Jeanneau — Global Enablement Manager
75%
Increase in content usage
100%
Monthly active users
1,500+
LiveSend links shared monthly
Challenge
Marketing invested in content that sales didn’t use.
Solution
By bridging the gap, content is used 75% more often.
HEADQUARTERS
Berlin, Germany
INDUSTRY
INTEGRATIONS
Gmail, Salesforce, Outreach
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We help companies gain greater control over their online presence and reputation with software solutions to deliver a memorable ‘Near Me’ Brand Experience — from online interactions to offline sales. As a global SaaS provider, we build a bridge between the online and offline worlds. Our software solutions give companies optimal online visibility — so businesses can easily connect with consumers at all the online touchpoints they have with the local outlets of a brand, from finding, persuading, buying and recommending, to returning as a regular customer.
The Challenge
With no central repository, it was challenging for sales teams to access the content they needed.
Uberall was investing many resources to produce best-in-class collaterals (white papers, infographics, one-pagers, case studies, reports, etc.) but most of these were being unused by sales, who lacked accessibility and communication between teams.
The Solution
With one central repository for marketing content, sales can easily access what they need in a couple of clicks from all devices (mobile, tablet).
Seismic integrates seamlessly with Uberall’s tech stack. With Gmail, Salesforce, and Outreach integrations, sellers can find and send the most relevant content directly from where they live.
The Seismic LiveSend tool gives sellers and marketers the ability to track content that is being sent to a customer and understand what the prospect is interacting with most.
"I was impressed by the onboarding team and process at Seismic. They have been great at guiding us and supporting the implementation by establishing a real partnership. This has allowed us to deliver the most value out of this project and get up to speed quickly."
Ambre Jeanneau.
Global Enablement Manager, Uberall
The Results
Since implementing Seismic, content usage by sellers has significantly increased. Marketers can focus their efforts on content delivering the most ROI and sellers can adapt their client interactions based on content consumption.
