Playbook
The Ultimate SKO Planning Playbook
Transform your next SKO into a growth engine that drives alignment, performance, and proven ROI.
About this Playbook
Sales Kickoffs (SKOs) are among the largest annual investments for go-to-market organizations, yet many fail to prove lasting business impact. The Ultimate SKO Planning Playbook from Seismic provides a step-by-step framework to transform your SKO from a one-off event into a measurable enablement program.
Built from years of real-world best practices, this guide covers every phase of planning, from defining objectives and building executive alignment to creating engaging agendas and proving ROI. Whether you're hosting 400 or 25,000 attendees, this playbook will help you design an SKO that energizes your teams, drives performance, and ties every dollar spent to outcomes like pipeline creation, win rate improvement, and faster deal cycles.
What you'll learn
- How to set measurable objectives that connect your SKO to revenue outcomes and business goals
- A six-month roadmap of milestones, deliverables, and engagement tactics for in-person, virtual, and hybrid events
- Ways to leverage AI and enablement technology to deliver a seamless SKO experience from pre-work to post-event ROI analysis
Download Playbook