About this Research Report

This Harvard Business Review Analytic Services Pulse Report explores how revenue enablement is evolving to meet today's GTM challenges—from execution gaps and internal silos to underperforming tech stacks.

• The report features perspectives from CROs and revenue leaders at organizations including Uber, Franklin Templeton, and Lumen Technologies, all Seismic customers.
• 315 respondents from around the world shared how they're prioritizing talent, technology, and cross-functional collaboration in an uncertain economy.
• Seismic's CEO Doug Winter shares his perspective on why enablement isn't just a function—it's a growth engine.