white paper
2026 Manufacturing Outlook Report
Our outlook into the forces reshaping manufacturing go-to-market in 2026 and beyond.
About this eBook
Manufacturing is entering a new era shaped by shifting buyer expectations, sustained volatility, and accelerating technology change.
The 2026 Manufacturing GTM Outlook provides a forward-looking perspective on what this environment signals for commercial strategy and the five key shifts reshaping manufacturing go-to-market. Taken together, these shifts point to a future in which go-to-market performance is defined less by individual motions and more by an organization's ability to operate with consistency, credibility, and speed across the full customer lifecycle.
What you'll learn:
- Where manufacturing growth is shifting in 2026: A deep dive into the five key shifts reshaping manufacturing go-to-market models.
- The commercial models gaining traction: The shift toward outcome-based models, alongside the expanding role of self-directed engagements.
- The new competitive differentiators: The rising importance of AI-enabled operations and verifiable trust.
- The GTM evolution ahead: What these shifts mean for the future of manufacturing go-to-market and the capabilities required to compete.
Download the white paper