Conducting a content audit begins with understanding what content your organisation currently has. Content can be audited on a quarterly or biannual basis to ensure that sales collateral is always up to date. If and when new products are launched or messaging changes, a content audit followed by content refreshes will ensure your sellers always have access to the latest and greatest content. During content audits, you should also monitor content analytics to understand what content is working. Then, you can create more of what works and remove what doesn't.