One Seismic
Introducing Seismic Knowledge for just-in-time enablement
By Rachel Saltsgaver — On October 25, 2022
For revenue teams, the search for information to do their jobs effectively is never-ending.
And, if you’re a revenue team leader, we’re guessing you often find yourself repeatedly fielding and answering the same questions from your team. Whether it’s a ping in Slack from a new seller about messaging or a shoulder tap from a veteran support agent who needs clarification on a new product, it’s inefficient to answer their questions in a moment of need.
If this sounds familiar — you aren’t alone. A study from McKinsey and Company found that revenue teams actually waste 20% of their time looking for answers to help them close deals and support customers. To put that into perspective, that’s an entire day’s worth of work that could be used engaging customers and prospects, wasted.
Enablement and the power of knowledge management
To ease this problem, sales enablement teams work hard to ramp team members and equip them with the right information to support deals and customers. This structured enablement process, which largely focuses on centralizing enablement content, isn’t enough anymore.
After all, there will always be more questions. As organizations grow and develop, they naturally collect a wide array of information that’s found across disparate systems, documents, and with different employees. Information lives virtually anywhere, and it’s time-consuming to look for the right answers. Reps bounce back and forth searching for answers or take the path of least resistance and ask their colleagues. This type of context-switching results in lost focus and productivity for everyone involved. And because enablement teams can’t be everywhere at once, it’s difficult to capture what information is needed and provide relevant answers in addition to supporting other strategic initiatives.
This is why knowledge management is critical to the enablement success of every organization. Knowledge management is the process of harnessing information, organizing it, and sharing it across the team. And, over the years, we’ve found that even if companies deliver great enablement programs, they still have a ton of decentralized or unstructured information that they have yet to organize. That’s why we’re excited to announce the newest product of the Seismic Enablement Cloud™, Seismic Knowledge, to provide teams with just-in-time enablement.
Let’s dive into some of the features and capabilities.
