Seismic and Highspot are now one. A new era of go-to-market performance has begun.

By Rob Tarkoff, CEO, Seismic — On September 1, 2026

Two weeks ago, we announced that Seismic and Highspot are officially one company.

It's the biggest moment in the history of enablement — not because we've come together, but because of what this combination makes possible. Our category is at a turning point as AI remakes how sales, marketing, operations, enablement, and all customer-facing teams work. This shift subsequently raises the bar for go-to-market (GTM) performance, which measures how effectively companies turn strategy into revenue. Together, we’re meeting this moment as a unified company with a singular vision to evolve from simply preparing customer-facing teams to enabling them to outperform.

For more than two decades, enablement has brought structure, consistency, and governance to customer-facing work. It has helped teams find the right content, build skills, engage buyers, and measure performance. Alongside our customers, Seismic and Highspot have each helped shape that progress and we are proud of the role we have played. In the process, enablement has become an increasingly important driver of strong revenue execution.

But the next era demands more. GTM teams do not need another system that only records what happened or prepares them for what might happen. They need a system that helps people and AI agents do the work, turning insight into the right actions that move customer relationships and revenue forward.

That is the future we'll build together.

Strengthening our leadership for what's ahead

We are backing our ambition with new leaders who know how to turn technology shifts into customer value at scale. Announced today, Umberto Milletti joins Seismic as our new Chief Product & Technology Officer, leading our product and technology organization, including engineering, research and development, and AI. He boasts a rare combination of product vision, technical expertise, and entrepreneurial leadership at exactly the right moment for Seismic. Additionally, Gurpreet Singh Pall is now President & Managing Director, Seismic India, leading a growing center for our global talent and innovation. Lastly, I'm proud to share that Bruce Chizen, technology luminary and former Adobe CEO, also joins our board of directors as Chairman, bringing his long, proven history of guiding technology companies through periods of change and growth to our board.

These seasoned leaders add incredible experience across enterprise technology, AI, product development, global operations, and company building. They will help us bring the strongest capabilities of Seismic and Highspot together, accelerate our vision, and turn the future described here into meaningful outcomes for our customers.

From preparation to performance

Enablement has already changed how customer-facing teams learn, prepare, and engage. Its core disciplines across skills, content, coaching, and insights remain essential. But their value should not stop at readiness. We must embed that intelligence into every customer interaction, closing the distance between knowing what to do and getting it done.

That means helping teams advance an opportunity, navigate a buying group, respond to a client, execute a meeting, expand an account, or protect a renewal. These decisions happen in real time, across many channels and teams. The best guidance cannot sit in a dashboard waiting to be found. It must show up in the flow of work and drive the next best action.

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That is how revenue execution translates into stronger GTM performance: faster opportunity progression, more consistent client engagement, and a clearer connection between team behavior and business outcomes.

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To be clear, we're not layering AI on top of disconnected tools. We're integrating AI grounded in the content, context, permissions, and workflows that define how each organization goes to market. Seismic is the platform built to help people and agents work together with greater speed, consistency, and trust.

Why this matters

As one company, we're building on deep customer relationships and unique expertise from our combined customer base of 2,500 organizations and 3.5 million users. This significant depth and breadth will fuel greater investment and faster development for our products and the value they deliver. More importantly, we bring together two sources of rich intelligence that will shape the next generation of revenue technology: governed content and comprehensive engagement context.

Governed content gives people and AI a trusted source of truth: what to say, what to share, and what an organization has approved. Engagement context shows what is happening across buyer and customer interactions: what matters to each stakeholder, what is gaining traction, and where momentum may be slowing. Together, governed content and engagement context move AI beyond generic answers to guide and execute work with relevance and control.

That foundation will allow us to pursue three priorities:

Execution in the flow of work. Deliver timely guidance, recommended actions, and agentic experiences inside the workflows GTM teams use every day.
A connected revenue engine. Help sales, marketing, enablement, revenue operations, customer success, and IT work from shared context and translate strategy into consistent execution.
Trust at enterprise scale. Ground AI and automation in governed content, permissions, data protection, and clear oversight. This is especially important for financial services and other highly regulated industries that rely on Seismic.

The result of these priorities, and our ambition as a company, is to improve GTM performance by helping every customer-facing professional execute like a top performer, every manager coach to what drives results, and every leader connect the work of their teams to measurable business outcomes.

What customers can expect

For customers across Seismic and Highspot, this merger begins with continuity. The products, services, and teams you rely on remain focused on supporting your success and helping you grow. At the same time, becoming one company gives us more capacity to invest (over $100M dedicated to R&D), learn from a larger community, and deliver more value, faster.

We know trust is earned through action. We will move with discipline, communicate clearly, and stay close to our customers as we shape what comes next. We will continue sharing updates and answering questions through the Merger Hub on Seismic's website and other trusted channels. The company we build together will not look exactly like either company did before. We will take the strongest parts of both and build toward something more ambitious: a platform that helps the entire revenue organization execute, not just prepare.

See what comes next at Seismic Shift 2026

Whether you are a customer of Seismic, Highspot by Seismic, or evaluating both, we invite you to join us at Seismic Shift 2026, Oct. 12-15 in Carlsbad, California. Customers, partners, and prospects will get the first in-depth look at our future company direction, platform strategy, and AI roadmap, with executive keynotes, product demonstrations, and practical sessions led by the people shaping this next era.

Join us to see what we are building together. Register for Seismic Shift 2026.

Today, I'm emboldened by the future we see. We are grateful to the customers, partners, and teams who brought us to this point, and energized by the work ahead.

The next era of GTM performance is here.

–Rob