Krish laid out a roadmap for how AI will continue transforming the Seismic Enablement Cloud™. He emphasized that Aura is now omnipresent across Seismic — embedded in Pages, DSRs, and Meetings — and extending beyond the platform into the tools users already rely on every day, like Outlook, Teams, Slack, and PowerPoint.
He emphasized that agents cannot live in isolation. They must be grounded in trusted data, connected to enterprise systems, and interoperable with orchestration platforms like Salesforce's Agentforce, IBM's watsonx Orchestrate, and Microsoft Copilot. That vision is already becoming reality through Seismic for Agentforce, which brings Aura AI directly into Salesforce so sellers can access insights and recommended content in their flow of work.
Finally, Krish spotlighted Seismic's leadership in responsible AI governance, announcing that Seismic is officially ISO 42001-certified, the global standard for trustworthy AI development and deployment.
These innovations reinforce Seismic's commitment to freeing enablers from tactical busywork, empowering sellers to deliver more value in every customer interaction, and giving leaders the data-driven insights they need to answer two critical questions: "How's it going?" and "Are we ready?"
Learn more about Seismic's vision for a trusted, interoperable and purpose-built enablement platform in our Newsroom by clicking here.
Celebrating Customer Impact
No Shift would be complete without celebrating the customers pushing the boundaries of enablement. This year's award winners showcased innovation, transformation, and measurable business impact across industries:
- Operational Excellence Award — Philips: Recognized for moving from a push model to a pull model, driving a 300%+ increase in Seismic usage as sellers actively pull in the content they need.
- Engagement Impact Award — Oracle: Honored for digitally engaging 27,000 sellers and buyers, streamlining deal progression with data-driven insights.
- AI Innovation Award — PayPal: Celebrated for pioneering Aura AI's integration with CRM, driving a 300 — 400% spike in usage month over month.
- Transformational Enablement Award — Lazard Asset Management: Recognized for aligning enablement with business outcomes across a global, multi-office firm.
- Enablement Program of the Year — Expedia: Honored for building a hyper-personalized coaching program that lifted win rates by 13% and redefined enablement as a strategic driver.
Closing Inspiration: Cassie Kozyrkov
The day closed with a thought-provoking keynote from Cassie Kozyrkov, global AI leader and founder of the field of decision intelligence. She reminded the audience that the AI revolution is really an interface revolution, powered by simplicity that makes technology accessible to everyone.
Cassie challenged leaders to move beyond surface-level adoption. "AI adoption without enablement is just theater," she said, stressing that transformation requires culture, context, and judgment.
Her framework positioned AI as a new form of advice — cheap, abundant, and instantly available. But she cautioned that the real differentiator in this new era is human judgment:
"Yesterday advice was costly. Today advice is abundant. Tomorrow judgment is priceless."
Spotlight on Service: Operation First Response
At this year's Shift, Seismic is proud to partner with Operation First Response (OFR). The nonprofit provides swift, compassionate financial assistance to active-duty service members, disabled veterans, first responders, and their families. Since 2004, OFR has supported nearly 38,000 families with essentials like rent, groceries, utilities, and transportation.
Founder and President Peggy Baker, the mother of a combat veteran, shared her deeply personal story of turning heartbreak into action. As she explained, veterans often face long waits for benefits and struggle with challenges that can lead to devastating outcomes. OFR steps in during those critical moments to provide hope and dignity.
Seismic has proudly donated $10,000 to support OFR's mission, and attendees are invited to join the cause.
Come back tomorrow to supercharge your future
We'll be back with news from our product keynote, breakout sessions, and more. For real-time updates and intel from Shift, check out Seismic on social media. Give us follow on LinkedIn, X, Instagram, or Facebook!
