One Seismic
Building a culture of One Seismic
By Doug Winter — On May 9, 2022
If you've recently visited seismic.com, you probably noticed that the site looks a little different. We're not just updating our product and brand — we're reimagining the future of enablement and charting the course for Seismic's next phase of growth.
We've been working hard behind the scenes to make this happen, and I'm excited to share another update — this time to Seismic's mission, vision, and values.
In the time since we founded Seismic, we've always had a great people and powerful company culture. Our employees are passionate about their work, and the way we treat each other and our customers has driven our company's success and growth. Without our people and the culture they created, we wouldn't be the company we are today.
It's worked pretty darn well so far… so why did we decide to update our mission, vision, and values? Several factors went into the decision. First, as we continue to grow — in headcount and geography — we want to be intentional about creating alignment among our people and cultivating culture across the globe. Second, there is an undeniable and irreversible trend toward a flexible workplace. The old ways, heavily dependent on face-to-face interactions, have evolved. We need to be more proactive, thoughtful, and deliberate in how we engage our people no matter where they work.
Lastly, in the past year, I had the unique opportunity to experience how impactful mission, vision, and values can be on culture through the acquisition of Lessonly. Max Yoder, Conner Burt, and the team made this more than "words on the wall" and, instead, how their business operated. It really drove how the entire Lessonly team made decisions, recruited, and worked — so powerful.
With that background, I am excited to share Seismic's mission, vision, and values.
Mission: We ignite growth.
Our mission is our reason for being and it encapsulates what we're trying to accomplish as a company. A lot of thought, debate, and consideration went into selecting these three words. We ultimately selected webecause our mission isn't just one person or a faceless organization — it's all of us together. Igniteis a dynamic word that has a cause and effect. And growth spans personal and professional; individual, team, and business; as well as revenue.
