Ascensus: Centralizing enablement and seeing returns quickly
Ascensus needed to replace disjointed and outdated GTM systems with a more connected way to support sellers' and buyers' digital experience. By centralizing its AI-powered enablement function for its largest revenue line of business, it drove immediate efficiencies and outcomes.
Within the first three months of revamping its revenue technology infrastructure, Ascensus sellers saved more than 30 hours with content automation. Meanwhile, personalized digital sales rooms replaced email attachments and drove a higher volume of closed deals.
Ascensus is now extending that approach to additional lines of business, giving more revenue-generating and customer-facing teams the tools to work efficiently and contribute to growth.
Direct Travel: Changing the way a team sells, fast
Direct Travel's sales force was working with outdated collateral and inefficient field training, forcing team members to rely on instinct rather than intelligence in their buyer engagement.
To close these gaps, Direct Travel's go-to-market leadership brought sales onboarding, coaching, learning and development, content creation, and deal intelligence into a single seller workflow.
Sellers can now quickly prep for meetings, get the relevant assets and insights they need to execute, and engage prospects effectively, right in their flow of work.
Direct Travel leaders are calling this a “game changer” for their sales teams, showing how quickly a selling function can transform its GTM process.
MetLife: From migration to enterprise scale
At MetLife's scale, keeping go-to-market content and learning consistent across teams and geographies is no small task.
But in less than a year, the global financial services organization built a governed foundation for content and learning, with role-specific experiences, clear ownership across each GTM unit, and a cross-functional program to keep it all running.
With that foundation in place, MetLife is already preparing for international expansion and deeper connections to the tools reps already use. The business is positioned to improve sales productivity and deal velocity, showcasing how a disciplined, governed approach can take a large firm like theirs from starting point to scale quickly.
Regal Rexnord: Giving sellers their time back
Regal Rexnord's sellers were moving across multiple systems to prepare for buyer interactions, review account history, and find the right resources for each opportunity. This was only made more difficult with a post-merger sales organization spanning 60+ brands.
This led Regal Rexnord leadership to bring the information sellers need into one source of truth and supply them with an AI sales agent that surfaces relevant information directly within their workflow. The company's sales force has since expanded the AI agent across regions and teams, most recently adding multilingual support.
In just nine months, Regal Rexnord has recaptured more than 6,400 hours of capacity. Sellers now show up better prepared, in less time, with more bandwidth left for buyer engagement.
Royal London Asset Management: Turning a presentation tool into an enterprise capability
At Royal London Asset Management (RLAM), delivering a great client experience often depended on people putting in extra effort behind the scenes. The firm needed a more scalable way to maintain that standard as the business evolved.
To scale its client experience, the organization built an enablement foundation around the client. They anchored every initiative to RLAM's client journeys and got the data foundations right first, so client-facing teams could walk into meetings with the right content, context, and insight in hand.
Within a year, RLAM had moved from planning to measurable results, halving presentation creation time while supporting client meetings at scale. The company's go-to-market team is continuing to build on that foundation as it evolves its client experience.
Who will take home the Fast Track Award?
The five finalists took different routes to the same destination: meaningful results, delivered quickly.
- Ascensus centralized enablement for its largest line of business and saw seller time savings within the first three months.
- Direct Travel connected its seller journey and reached full Digital Sales Room adoption among reps, with a 67% increase in external viewing time.
- MetLife went from migration to a governed, enterprise-ready foundation in about a year, setting up a rollout to 3,800+ users.
- Regal Rexnord recaptured thousands of hours of seller capacity in nine months, across a 60+ brand organization.
- Royal London Asset Management deployed its full enablement function in nine months and cut content creation time in half.
Behind each story is a team that made a clear decision, built the right foundation, and moved with purpose. Their results show what's possible when speed and impact go hand in hand.
We'll announce the 2026 Fast Track Award winner live at Shift 2026.
Keep an eye on the Seismic Blog as we introduce the finalists across the other 2026 Customer Award categories. Follow the Shift 2026 Awards tag to catch every announcement in the series.
Join us at Shift 2026 to celebrate this year's finalists, discover who takes home the awards, and learn from the people turning speed into results.
