GitHub: Turning tool sprawl into a single source of truth
As its business evolved, GitHub needed to equip sellers to navigate new processes, find the right information and assets, and adapt how they engage customers, and all without making their workflows more complex.
GitHub has worked to simplify the seller experience by bringing content and insights together around a shared source of truth and connecting go-to-market technology into the workflows its teams already use.
The approach gives sellers easier access to relevant materials, data, and context while reducing reliance on disconnected tools and dashboards. By bringing enablement and RevOps closer together, GitHub is creating a more connected experience for its sellers as the business continues to evolve and optimize its GTM approach.
IBM: Bringing GTM intelligence into the seller workflow
IBM's go-to-market enablement strategy needed to expand beyond simply providing sellers with easier access to sales collateral. The next challenge was helping them prepare for client meetings and follow up more effectively within their daily workflow.
Rather than recreate existing capabilities within its own revenue technology environment, IBM has connected its GTM solutions to bring relevant intelligence into the workflows its sellers already use, including Seismic.
As a result of close collaboration between IBM and Seismic, IBM's sellers now have a more connected way to get ready for upcoming conversations with prospects and keep active opportunities moving forward, while maximizing the tooling already available to them.
PGIM: Scaling personalization without giving up control
For PGIM, giving client-facing teams greater flexibility to personalize client materials can't come at the expense of governance, brand consistency, or compliance.
PGIM has built its revenue technology approach around both needs, bringing governed content, data, automation, and advisor workflows together so sellers and success teams can create relevant client-facing materials more efficiently.
With control built into the same workflow as personalization, salespeople can tailor materials to the client or opportunity in front of them while maintaining the consistency the business requires.
PGIM demonstrates how technology can support more personalized client experiences without sacrificing the governance required in a highly regulated industry.
Who will take home the Technology for Growth Award?
There's no single way to build a revenue tech stack that optimizes for sellers responsible for go-to-market performance:
- GitHub is simplifying a changing revenue environment by building for an optimized seller experience.
- IBM is bringing meeting intelligence into the tech environment where its sellers already work.
- PGIM is giving client-facing teams greater flexibility to personalize content while maintaining the governance the firm requires.
All three companies have proven that technology has its greatest impact when it removes friction for the sellers using it. This way, teams can spend more of their time on leads and customers and the work that drives the business.
We'll announce the 2026 Technology for Growth Award winner live at Shift.
Keep an eye on the Seismic Blog as we introduce the finalists across the other 2026 Customer Award categories. Follow the Shift 2026 Awards tag to catch every announcement in the series.
Join us at Shift 2026 to celebrate this year's finalists, discover who takes home the awards, and learn from the people turning technology into a driver of growth.
