One Seismic
Spring 2022 Release: Enhancements to the Seismic Enablement Cloud™
By Tony Smith — On May 31, 2022
A little more than a month ago, we announced the Seismic Enablement Cloud™, a unified platform to help go-to-market (GTM) teams get enablement right. Today, we’re announcing several new capabilities and product enhancements that will help teams continue to grow and scale.
When we launched the Enablement Cloud, we understood that digital-first and hybrid sales were here to stay. And the numbers bear it out – McKinsey recently conducted a survey of 2,500 sales organizations which found that 90% of buyers are willing to spend more than $50,000 in a single remote or digital self-service model.
Fewer and fewer buyers are opting for in-person meetings. Sellers who can engage and build relationships with buyers in digital channels will be best positioned to win new business.
In order to effectively connect with this new generation of digital-first and hybrid buyers, organizations need technology that enables their sellers to engage buyers in an omnichannel landscape. The latest innovation and updates within the Seismic Enablement Cloud empower organizations to do just that.
Read on to learn more about the latest features and capabilities!
What's new and available today
As part of our Spring 2022 Release, there are several new features that are available today. These product enhancements provide sellers with new and updated capabilities that empower them to tailor their buyer engagement, data and analytics, and skills development.
Buyer Engagement
Email Blast enhancements
Email Blast empowers sellers to engage their buyers at scale. Our new Simple Email Editor helps sellers quickly build and personalize emails and provides marketers with more flexibility in the template formatting options. Now, sellers also have the ability to add inline images and gifs to every email, so they can stand out from the crowd and drive higher engagement.
