Organizing Content Effectively to Support Tech Stack Consolidation and Drive Content Usage
Genesys started its enablement transformation by migrating content to Seismic, consolidating all sales-related materials within a central repository. Together, Genesys strategized adoption campaigns, explicitly focusing on promoting critical features like Seismic LiveSend and Digital Sales Rooms. These efforts aimed to enhance user engagement and drive utilization of these functionalities among the sales teams. For example, in eight months, Genesys experienced a near-2000% increase in its sales teams using Digital Sales Rooms to create co-branded, personalized microsites for their prospects and customers.
"Our turning point was trying to unify the seller experience beyond content. Adopting Seismic Learning gives us all the functionality necessary to drive that last big step into a fully unified content and learning platform. The unification gives us content and learning capabilities, all in one place, making a far better experience for our salespeople," said Amador.
Collaborating with Seismic, Genesys embraced a systematic and gradual unification process, allowing users to transition to the new platform smoothly, ensuring acceptance and effective integration at every step of the journey. With Seismic Learning, Genesys aims to continue enhancing adoption and content consumption, enabling sales leaders to grade pitches and provide coaching for continuous improvement.
