Builds a Learning Culture from Scratch

When Henning Helbig joined Statista, there was no enablement team, no formal training, and sellers were closing deals their own way — sometimes with outdated data. With Seismic, Statista built a standardized global onboarding path covering tools, sales methodology, and product knowledge, with KPIs to track adoption and impact. The payoff: sellers asking sharper discovery questions, deeper product knowledge, and a learning culture that's making the whole sales org more efficient and better positioned to win.