Enablement
What does Seismic do?
By Seismic On September 22, 2023
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Enablement
By Seismic On September 22, 2023
Learn how Seismic has evolved from a content management solution to a full suite of tools designed to support frontline teams. See what Seismic's Enablement Cloud™ is used for, and how it works.
When Seismic came to market in 2010, it started as a solution to address specific use cases around content management and automation. Buyer engagement has changed a lot since then, and so have we. Today, the Seismic Enablement Cloud™ is a unified platform that provides customer-facing teams with comprehensive tools to share knowledge, create and personalize content, develop skills, and get visibility to engage buyers and drive growth. Read on to better understand our product offerings, the teams and industries we serve, and the outcomes we help organizations achieve.
Today's go-to-market (GTM) teams require collaboration and alignment to deliver the consistent and relevant customer experience that buyers expect. This consistency builds trust and reliability, which are essential for customer satisfaction and loyalty. Driving collaboration and alignment across geographically dispersed teams isn't always easy — especially without the right technology.
In 2010, five forward-thinking colleagues saw an opportunity to help sales and marketing teams deliver personalized customer experiences at scale. They created Seismic, a new cloud-based technology focused on streamlining content creation and personalization with automation, making it easier for client-facing teams to consistently present their products and services. By orchestrating people, processes, and technology to improve sales efficiency, a new business category was born: enablement. Seismic's content management system enables sellers to discover the right content and personalize it while staying on brand and compliant. Instead of wasting time rebuilding content over and over, sellers can focus on what they do best: selling.
While content is an important component of enablement, the industry now focuses on other areas to ensure teams have access to the right information, tools, sales collateral, knowledge, and skills to do their jobs successfully. To address these needs, Seismic has evolved beyond the early days of content automation to a comprehensive platform. The Seismic Enablement Cloud is a unified solution built around five pillars, designed to empower customer-facing teams with the right skills, content, tools, and insights to engage customers.
Regardless of your organization's enablement maturity, Seismic is purpose-built to meet the current and future needs of GTM teams. While your team may start small today, Seismic's comprehensive platform provides everything you could need to build an effective and strategic enablement framework over time, reducing the need to purchase tools from additional vendors when needs evolve.
Seismic's platform is built on a foundation of enterprise-grade technology that's designed to scale as your business evolves. This technology includes:
Generative AI has already started to transform the sales enablement space by performing time-saving tasks and providing sellers with insightful intelligence that improves the customer experience. Seismic is no stranger to AI, with capabilities dating back to 2015. Starting with predictive content recommendations for sellers based on sales stage, industry, or persona, Seismic has safely and securely expanded those capabilities across the entire platform. Powered by Aura, Seismic's AI and machine learning engine, Seismic maximizes GTM productivity and success by providing:
Contextual information
Aura analyzes large and complex data sets, giving sellers insights and context-driven recommendations that are personalized for every opportunity.
Auto-tagging and content descriptions
Generative AI auto-tags content properties and generates a description, helping content creators accurately and quickly publish content that's discoverable for sellers.
Just-in-time intelligence
Within Seismic, sellers can search for the answers they need during customer interactions and instantly get summarized results and natural language responses at the top of their search.
AI-generated lessons
To create high-quality training content in less time, Seismic Learning (formerly Lessonly) generates lessons, questions, and summaries that trainers and enablement professionals can easily tailor and refine for their needs.
Meeting preparation and follow-up
Seismic for Meetings helps sellers prepare for meetings, generate post-meeting summaries, recommend follow-up content, and suggest next-best actions. The tool also generates insightful analytics for the rep and managers on content usage, sales behaviors, and trending topics during conversations.
Social posts
To help sellers engage with customers on social media, Seismic LiveSocial uses AI to generate a post for every article, intelligently crafting appropriate starting text based on the article's length, tone, and personality.
Seismic empowers customer-facing, frontline teams with the right skills, content, tools, and insights needed to power their GTM efforts. Here’s how four key departments use Seismic to enhance the customer experience and drive business growth:
Enablement
Ensuring that customer-facing teams are prepared and have the information and resources needed to close deals is a challenge, especially if you don’t know what’s moving the needle. Seismic provides enablement leaders the resources and reinforcement they need in one place. By establishing a single source of truth, enablement teams have the insights around all their efforts, from planning and strategy to onboarding and content creation — arming them with the intelligence to iterate and improve.
Sales
Selling is a complex and multifaceted activity that involves close alignment and communication between teams to ensure sellers have the right education, content, and tools to effectively engage with buyers. Enablement and marketing can support sellers by storing all the information and resources they need in one place. For sellers, Seismic becomes their go-to hub for everything from training materials and customer-facing content to buyer engagement tools like Digital Sales Rooms.
Marketing
Every marketer knows the pain of creating content or messaging that goes unused. What’s even worse is that marketers often don’t know what efforts are contributing to revenue. With Seismic, marketers gain a sales content management system that supports content production, distribution, and governance, ensuring that sellers have access to relevant, approved content. Create templates that are on brand and customizable, enabling sellers to quickly tailor presentations for every customer. Understand how to prioritize your efforts with access to data-driven insights on what’s working and what’s not.
Customer Service
Onboarding customer service agents can be time-consuming and costly. Ramp new hires faster with compelling, personalized training. Provide continuous learning to agents to address skill gaps and help them find answers to questions in the moment. Coach them with safe, real-life scenarios and correlate an agent’s skill development with outcomes like NPS and CSAT with powerful analytics.
Seismic is a permission-based platform, making it an ideal technology for our clients in financial services, insurance, wealth management, and other highly regulated industries. Seismic enables teams to apply content governance and compliance rules that work for their specific business, ensuring that the content that's created and shared meets industry standards and organizational requirements. Content governance and compliance rules can be as broad or granular as you need, giving administrators the flexibility to implement controls.
Customers choose to partner with Seismic because we help them achieve key business goals and outcomes through a variety of use cases. Some common ways that we help our customers include:
"Seismic is really helping us with on-brand delivery by creating the repository where all the content that the reps are accessing is updated frequently by our marketing team. When they access any piece of content, it's the most updated piece of content that's available to them."
Ester Friend
VP of Sales Efficiency and Transformation, Five9
Investing in a new technology can be a daunting decision, especially in today's economy when every purchase is under scrutiny. To better understand the value of enablement tools, Seismic surveyed more than 1,200 full-time sales, enablement, and customer success professionals in managerial and leadership roles throughout the United States and Europe. The study found that
99% of those who use a sales enablement tool believe it makes their job easier. In fact, 88% of users say an enablement tool makes them more productive and drives stronger results, and 89% say an enablement tool improves confidence.
In addition to making their jobs easier, respondents cited that enablement tools improve efficiency, helping them save time. The study found that enablement tools save an average of 13 hours a week; and in that time:
To learn more about how a tool like Seismic could save you time and money, read the Value of Enablement Report.
Teams across the globe use Seismic to empower entire customer-facing organizations with the skills, content, tools, and insights they need to delight customers and grow businesses. We've evolved to offer the Seismic Enablement Cloud, incorporating the latest innovations around AI and machine learning to help you enhance the customer experience, accelerate the sales cycle, and increase revenue.
Curious how the Seismic Enablement Cloud could help your organization? See Seismic in action by getting a demo.
Have questions about Seismic or sales enablement? Get answers instantly.
