Pitch deck
A pitch deck is an asset that sellers use to introduce clients, customers, and prospects to your business’ products and services.
Pitch deck FAQ
A sales pitch deck is a presentation that communicates an organization’s value to potential customers. The goal of the deck is to persuade and engage buyers during a sales conversation.
It can be challenging to distill your value proposition and product details into just a few slides, but it's important not to get carried away. We recommend using the 10-20-30 rule:
- Include 10 slides
- Keep presentations to 20 minutes
- Use a minimum font size of 30 points
Remember, shorter presentations with clear, readable slides help buyers maintain focus and understand your messaging without feeling overwhelmed.
When creating a sales pitch deck, consider an outline that includes the following slides:
- Problems and challenges: Start with the buyer’s problem and challenges they’re looking to solve.
- Solution and value proposition: Introduce your product or service and how it can help solve the buyer's problem.
- Features and capabilities: Provide an overview of key features and capabilities.
- Demo: Then, jump into a short demo of your product and its unique features.
- Customer testimonial: Share customer stories that align with the buyer's industry to show them examples of success.
- Pricing and services: Clearly explain pricing and what’s included.
Loading component...
Similar Glossary Terms
Pitch deck generator
A pitch deck generator allows sellers to create personalized presentations for buyers easily.
Learn MoreBuyer engagement
Buyer engagement is the pattern of interactions between prospects and customer-facing teams.
Learn More
