Social selling
Social selling is the purposeful practice of leveraging social media activity and engagement as a central part of the sales process. The practice embraces two-way communication to build and nurture relationships that may eventually turn into business opportunities.
Social selling FAQ
The first rule of social selling is that it isn’t about selling – it’s about building relationships and enabling trust. Successful social selling strategies are built on authenticity. Over time, these relationships can mature into opportunities and customers.
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Similar Glossary Terms
Buyer engagement
Buyer engagement is the pattern of interactions between prospects and customer-facing teams.
Learn MoreVirtual selling
Virtual selling takes place when sellers engage with buyers remotely through online channels.
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