Seismic to host largest-ever Shift conference, showcasing AI-powered innovation for revenue teams
Annual customer event moves to Omni La Costa Resort & Spa in October, bringing together Seismic customers and partners to explore how trusted customer engagement drives growth in the age of AI
SAN DIEGO [July 28, 2026] — Seismic, the global leader in AI-powered enablement, today announced Seismic Shift 2026, its annual flagship customer conference, will take place Oct. 12-15, 2026, at Omni La Costa Resort & Spa in Carlsbad, California. Expected to be the largest Shift in company history, the event will bring together more than 1,200 customers, partners and industry leaders for a week of connection, learning and programming designed to help revenue teams build trust and accelerate growth in an AI-driven market.
At Shift 2026, attendees will get a first look at new Seismic product innovation, hear directly from customers using enablement to drive measurable revenue impact, and learn practical strategies for helping go-to-market teams work smarter, move faster and create more value in every customer interaction. The event will feature executive keynotes, product demonstrations, customer-led sessions, partner programming and networking opportunities designed for leaders and practitioners shaping the next era of enablement.
“Shift is the most valuable conference I attend each year. I come away with practical ideas, new connections, and fresh perspectives that help me drive greater impact for our sales organization,” said Kelly Groppe, Director, Sales Enablement at FIS. “The experience has been so valuable that I made sure to register as soon as registration opened. I'm looking forward to returning this year to learn from peers, explore what's new in Seismic, and bring back ideas that help our teams succeed.”
The move to Omni La Costa marks a new chapter for Seismic Shift as the event continues to grow in size and scope, including a dedicated Executive Summit program for senior leaders for the fourth consecutive year. The 2026 conference will include five breakout tracks and 30+ sessions built to help leaders and practitioners turn strategy into action. Breakout tracks at Shift 2026 will include:
- Beyond the Roadmap: Platform and AI Innovation at Seismic: New capabilities and AI-powered workflows designed to help teams work smarter, execute faster and drive better business outcomes.
- Trusted AI at Scale: Build Your AI-Ready Foundation: Practical guidance for implementing AI with the right content, permissions, integrations, workflows and user adoption strategy.
- Regulated Industries: Modern Governance for Trusted Client Engagement: Sessions focused on AI, automation, trusted data and governance for financial services firms and other regulated organizations.
- From Use Case to Impact: Seismic Best Practices: Proven use cases and best practices for adoption, governance, AI, analytics and measurable business impact.
- Seismic Customer Spotlights: Customer-Led Transformation: Real-world customer stories showing how teams are impacting business outcomes with Seismic.
Shift 2026 will also feature customer awards recognizing standout organizations that are using Seismic to drive revenue excellence, improve customer engagement, scale enablement across the enterprise, and advance AI-powered innovation.
“Shift has always been where our community comes together to see what’s next for enablement,” said Rob Tarkoff, Chief Executive Officer, Seismic. “This year, that conversation is more important than ever. AI is changing how revenue teams work, but trust is still what helps customers move forward. Shift 2026 will give our customers a clear look at where Seismic is headed and how we’re helping organizations turn this moment of change into lasting growth.”
Learn more and register today for Seismic Shift 2026 by clicking here.
About Seismic
Seismic is a global leader in AI-powered enablement, empowering go-to-market leaders to drive strategic growth and deliver exceptional customer experiences at scale. The Seismic Enablement Cloud™ is the only unified AI-powered platform that prepares customer-facing teams with the skills, content, tools and insights needed to maximize every buyer interaction and strengthen client relationships. Trusted by approximately 2,000 organizations worldwide, Seismic helps businesses achieve measurable outcomes and accelerate revenue growth. Seismic is headquartered in San Diego with offices across North America, Europe, Asia and Australia. Learn more at seismic.com.
Media contact:
Natalie Beaulieu
Director, Global Communications
Pr@seismic.com
