REPORT

The State of Distribution Enablement in Insurance: 2026 Industry Benchmark in EMEA

Distribution enablement is becoming a strategic priority for insurance firms across EMEA. Read this report to discover how leading organizations are responding to rising broker and advisor expectations, accelerating AI adoption, and what your firm can do to strengthen distribution performance in 2026 and beyond.

About this report:

Insurance firms across EMEA are operating in an increasingly competitive and digitally-driven market. As broker and advisor expectations continue to rise and AI reshapes how distribution teams work, firms are under growing pressure to modernize the way they engage partners, equip teams, and drive growth.

In this report, you'll discover how insurance firms are responding to these challenges, where the biggest capability gaps remain, and how leaders are preparing their organizations for the next era of distribution enablement. You'll also gain practical insights from senior leaders across EMEA on operational efficiency, AI adoption, partner engagement, and future investment priorities.

In this report, you'll learn:

  • Top priorities and distribution enablement strategies across insurance firms
  • The organizational barriers limiting distribution performance and digital transformation
  • How insurance leaders are approaching AI investment and opportunities for strengthening broker and advisor engagement

Read the Report