Increases sales pipeline 33% by closing deals faster

Alan Yarborough — Senior Brand Enablement Manager

94%

seller adoption

85%

less emails sent to sales teams

Challenge

Sales reps lacked visibility into what content resonated with buyers.

Solution

A 360-degree view of content increases sales pipeline by 33%.

Headquarters

Charleston, SC

Industry

Technology

Integrations

Salesforce, Outlook

Blackbaud has 3,444 employees and is the world's leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organisations to increase their impact through software, services, expertise, and data intelligence.

The Challenge

How to drive buyer engagement and close deals faster

In the wake of a series of acquisitions, Blackbaud's sales and marketing teams were challenged with unorganised, redundant, and out-of-date content. Sales reps lacked visibility into what content resonated with buyers which led to prolonged sales cycles, inconsistent forecasts, and stunted growth.

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The Solution

Seismic informs, educates and empowers sales with news, training, and content in context

Blackbaud partnered with Seismic to implement the Seismic platform, driving improved content curation, discovery, and engagement. By using NewsCenter to distribute personalised updates and communications for each of its sales verticals, Blackbaud was able to significantly reduce emails and ensure content is digested by sales. Sales reps are now able to accelerate sales cycles by sending the most relevant information to buyers.

"With Seismic we've seen this breakdown of silos, increased communication between sales, marketing, and sales enablement. Through that we're able to increase pipeline, increase our win rate, and close our deals faster."

Alan Yarborough

Senior Brand Enablement Manager, Blackbaud

Alan Yarborough

Senior Brand Enablement Manager, Blackbaud

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Results

A more productive and effective sales engine

With Seismic, Blackbaud has a 360-degree, data-driven view of what works in the sales cycle for 800 sellers.

Increases sales pipeline 33% by closing deals faster

94%

85%

Challenge

Solution

Headquarters

Industry

Integrations

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The Challenge

How to drive buyer engagement and close deals faster

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The Solution

Seismic informs, educates and empowers sales with news, training, and content in context

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Results

A more productive and effective sales engine

The Challenge

How to drive buyer engagement and close deals faster

The Solution

Seismic informs, educates and empowers sales with news, training, and content in context