An overview of the Seismic Enablement Maturity Growth Framework

This is the first post of our five-part blog series which provides an outline of Seismic’s Enablement Maturity Growth Framework. You can read the second post here, the third post here, the fourth post here, and the fifth post here.

In periods of economic uncertainty, many organizations are proactively investing in enablement. Enablement is a critical function for organizations that are determined to achieve more revenue, sales efficiencies, and higher employee efficiency and morale. 
 
In the 2023 Value of Sales Enablement Report, 71% of respondents reported that their company plans to increase its investment in enablement technology in 2023. Nearly all respondents agreed that enablement technology is integral to weathering difficult economic times. 

However, in the Seismic Experience Room Survey – an in-person experience at a recent Sales Enablement Society conference hosted in Atlanta, GA – only 8% of organizations rated themselves as highly mature.  The remaining half rated themselves at the lowest levels of maturity, and one out of five of those were large organizations with over 2500 team members.  

Since enablement is a rapidly growing and highly visible business objective, many leaders are looking for a maturity framework to accurately assess where they are in their enablement journey. This can help them identify the use cases and solutions they should immediately implement based on their maturity, and on the path to achieving their desired business outcomes. 

This post is the first in a series where the Seismic Strategic Consulting team will share how your organization can adopt a maturity framework to assess your enablement program. Our consultants partner with customers to accelerate their sales enablement maturity and equip them with innovative solutions. We define and deliver their enablement strategy, leading to exceptional results and sustainable growth.